MAXDigital Automotive Industry News

5 Steps to Build Your Dealership’s Brand Promise

5 Steps to Build Your Dealership’s Brand Promise

A brand promise helps define your dealership for customers. It tells them who you are, reflects your character, reputation, value proposition and how you differentiate yourself from the competition. Most importantly, a brand promise presents your commitment to your customers and explains why you deserve their business. Step 1: Define How You Do Business Start […]

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Congratulations Braeger Auto Group, our April Dealerships of the Month!

Congratulations Braeger Auto Group, our April Dealerships of the Month!

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Braeger Auto Group with our April Dealership-of-the-Month! MAXDigital is celebrating Braeger Auto Group for their sales-team’s dedication to MAX Digital Showroom to help them build value and hold more […]

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MAXDigital Names Mike Cavanaugh as Head of Strategic Partnerships

CHICAGO — April 20, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today that Mike Cavanaugh will be the company’s new Head of Strategic Partnerships. Cavanaugh will be responsible for building strategic partnerships with OEMs and other vendors serving the automotive industry. Cavanaugh has more than two decades of automotive experience […]

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What is a Dealership Appraisal Tool and How Can It Help You?

What is a Dealership Appraisal Tool and How Can It Help You?

In the modern auto sales environment, proper pricing can be the key to profitability for your dealership. Making sure your cars are appraised correctly at every stage of the sales process can give you a significant competitive edge. For quick and accurate pricing, more dealerships are turning to advanced dealership appraisal tools. What Are Dealership […]

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Research Shows Dealers Looking to Change Sales Processes to Combat Turnover, Boost Profits & Improve Customer Satisfaction

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, released new dealer research on the subject of turnover and sales processes. In conjunction with Erickson Research, MAXDigital surveyed nearly 400 dealers across the United States in January 2018. Key findings from the research include: Turnover remains a problem for […]

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MAXDigital Releases Innovative Software Platform to Embrace Customers’ Natural Path to Purchase

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today a first-of-its-kind sales solution, MAX Path to Purchase™. This innovative software removes hassle for customers and provides a streamlined car shopping process, resulting in more sales and higher profits. The new platform will help managers reduce sales staff […]

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MAXDigital Is Proud to Give a Sneak Peak of MAX Path to Purchase

MAXDigital Is Proud to Give a Sneak Peak of MAX Path to Purchase

Online shopping and the growth of the accessibility of information have fundamentally transformed the way consumers want to buy goods. With all these changes, many auto dealerships are struggling to keep up and meet the changing expectations of customers. To help dealerships keep up with modern sales trend, MAXDigital is pleased to introduce MAX Path […]

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How to Arm Your BDC Team So They Can Set More Appointments

How to Arm Your BDC Team So They Can Set More Appointments

Your BDC team is often the first point of contact the customer has with your dealership. And as the saying goes, you never get a second chance at a first impression. So ask yourself, what impressions are your BDC teams giving off? The mission of the BDC team is to set appointments for each inquiry […]

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5 Ways Dealerships Can Reach the Decision Maker: Women

5 Ways Dealerships Can Reach the Decision Maker: Women

By Anne Fleming, President & CEO, Women-Drivers.com Female buyers made up an estimated $445 billion of new car sales in 2017 alone. With women now buying 4.5 out of every 10 vehicles, the average dealership is selling 819 total new and used vehicles annually to this audience. The data doesn’t lie: women are making extraordinary […]

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Congratulations Ted Stevens Group, our March Dealerships of the Month!

Congratulations Ted Stevens Group, our March Dealerships of the Month!

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Ted Stevens Group with our March Dealership-of-the-Month! MAXDigital is celebrating Ted Stevens Group for always being willing to test new product innovations and for remaining true to their family-owned […]

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