About MAX Digital

We are dealer champions. We exist to provide the best customer experience available in automotive because that is the only sustainable path in automotive retail. No other provider has a deeper understanding of the buying process, how it has changed and is changing.

We leverage over 1500 live shopping experiments monthly and thousands of live interviews, as well as dedicated usability and design research to test and understand every step of the consumer buying journey. Each element of our software suite is designed around delivering what car buyers want, in the way they want it. We help dealers transition to the consumer-centric future of automotive retail in the way that is right for them and their teams.

MAX Digital has deep roots in service to the dealership community. Pat Ryan Jr., our founder, pioneered automotive inventory management with FirstLook, which was named in 2008 the No. 4 fastest growing software company in the United States and followed up with MAX Digital, which was named the No. 3 fastest growing in 2014. His father Pat Ryan Sr was inducted in the Automotive Hall of Fame for founding dealership financing as we know it today. His grandfather ran a Ford dealership in suburban Milwaukee. The company is led today by Steve (Fitz) Fitzgerald a Former US Navy SEAL (US Navy Captain). The executive team and board of directors at MAX have a combined over 100 years of service in automotive leadership.

We serve some of the largest most respected dealership groups in the United States because they have road-tested our services and found our partnership to outperform every other solution on the market in total value: in building the best customer experience, broadest team success, and strongest financial results. The team culture is like no other, the focus is on the team win and supporting every member to be most successful in achieving their part of the mission.