To close a trade-in in favor of your dealership, you need to satisfy two conditions. First, you’re buying a car another customer will want. Second, you’re buying it at a price that will reinforce your store’s bottom line. You can easily meet these two goals with MAXDigital’s exclusive appraisal tool.
Only Profit MAXlets you drill down to the specific packages and features of the car you’re looking at. We then give you access to the most market listings in the industry so you can make a well-informed offer. MAXDigital’s appraisal tool uses 10 pricing proof points that will give you the best value on the car you’re looking at.
Effective appraisal isn’t about comparing apples to apples. It’s about comparing one granny smith to hundreds of other granny smiths. That way you know exactly how much one costs and how much you can pay to still make a profit.
When you look at more cars, you find more cars you can sell. It’s simple math.