The modern car buyer has spent hours researching vehicles and is more prepared to engage in a conversation about the cars on your lot. Perhaps even more prepared than you and your sales team. By the time they come to your dealership, the majority of their car-buying process is complete. Browsing, research, contemplation — it all already happened. Online.
In the face of this new consumer, dropping the price of a vehicle in order to make a sale has become the norm. It’s time for dealers to meet customers in the middle. It’s time to protect your profit margin.
Take our 5-minute quiz to find out how you can get your profits back and keep your customers, too.