VDP stands for Vehicle Detail Page (or Vehicle Display Page). These are the pages that you land on when clicking through from inventory search results. Every car on your lot that you are trying to sell should have a corresponding VDP.
VDPs are like window stickers formatted as a web page. A basic VDP will contain pricing information, pictures of a specific unit on your lot, and other information about that model. It might also link to similar models on your lot or within your dealer group.
Automotive VDPs are the most important content on your dealership website once customers reach the end of your sales funnel. They are usually the last place someone will see a car before they come to your dealership, so it’s crucial that they make a good impression on visitors to your site.
Go take a look at your VDPs as they are now. Ask yourself: “Would I buy this car based on what this page tells me?”
If the answer is anything other than “Yes,” let’s talk. MAXDigital can improve your VDPs.
Demonstrate the Value of Your Inventory with the MAXDigital VDP Plug-In
As part of the MAXDigital Marketing & Sales Platform, we stress conversion by showing your customers the value of your inventory. That’s why we offer a VDP plug-in that focuses on showing car buyers the information they want to know.
As part of MAX for Website, our VDP plug-in presents your customers with details on:
- Key features and option packages
- Vehicle history through CARFAX®
- Market pricing, MSRP, and trade-in-value data
- Unique branding for your dealership
- Dealer Rater integration with ratings
This data is sourced directly from your CRM, so you know it is accurate and up-to-date at any given moment. You also have the ability to upload vehicle photos for every car in your inventory with the MAX Mobile Webloader.
We can dive into the full range of what the MAXDigital VDP plug-in will look like on your website if you schedule a product demonstration with one of our team members. If you want more information on how we handle this or one of our other services, don’t hesitate to reach out to us.
Consumers crave merchandising strategies transparently show the value and quality of what you’re selling.