I spent the entire month of September shopping for a new vehicle. I started the month excited by the prospect of a new ride and ended up on a more confusing journey than expected, as most dealership customers experience today. Here’s what I knew going in: • I needed something larger than an Explorer • […]
MAX Digital Powers DealerCenter Enhanced Market Pricing DealerCenter makes integration available across independent dealer network CHICAGO — Oct. 3rd, 2019 — DealerCenter has partnered with MAX Digital to provide their independent dealers access to powerful market-based pricing and appraisal intelligence through DealerCenter’s all-in-one dealer management system and mobile solution. “MAX Digital is known for their […]
Kunes Country Ford Lincoln sales leadership is outstanding, selling 203 cars in August and delivering an all time auto group record two months in a row. Their leadership is even more impressive, when you realize that they are making all those sales happen in a town of eight thousand people AND they had just transitioning […]
Your sales staff is knowledgeable and they know a lot about cars and models in general. But on any specific unit on your lot, how long do you think your sales reps have to learn about the details on that exact vehicle? Maybe 20-30 minutes on the high side? Meanwhile your potential car buyers have […]
By Candice Crane Carvana continues their record growth, just reporting their 22nd consecutive quarter of triple digit revenue growth with a 95% gain in volume year over year further demonstrating the buyer appetite for a new model. As I talk to dealers they know they need to move down a new path, but many times […]
By Mike Cavanaugh, Executive Vice President at MAX Digital Hunting for profit is a pretty universal theme in business, but in the auto industry, especially on the retail front, it’s got its own special set of challenges. Within Automotive, the retail sector has had the most compressed margins. A recent McKinsey study shows the gap […]
By Jasen Rice, Founder of LotPop I’m hearing a lot of hesitation on buying at auction. I was on a call with a dealer and he said, “Man, these guys from CarMax and Carvana are standing in the lane with their hands up buying everything.” I get that you just aren’t able to buy cars […]
Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring BMW of Freeport with our August Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to congratulate them on their successful “Race to 400” sales event. They offered special promotions and […]
A huge thank you to Marquardt of Barrington and Mancuso Motors! Many of the images on our site and in printed materials are a product of two on-location photoshoots with these leading dealerships. Thank you to Marquardt of Barrington. The team there has been incredibly kind in letting us photograph staff, vehicles and their showroom […]
By Kim Evenson, Senior Vice President, Marketing at MAX Digital Amazon threatens entry into every retail category. In August of 2016 Amazon debuted an informational automotive section as an initial foray into the category. In February of 2018 they shared details on their approach in their blog titled, “How Amazon helps customers shop for cars.” […]
