Survive and Advance. Selling Cars in a Digital World.

Survive and Advance. Selling Cars in a Digital World.

April 22, 2015

Today we find experts writing articles about the auto industry [...]

Why Warren Buffett is NOT Wrong On Car-Dealer Model

Why Warren Buffett is NOT Wrong On Car-Dealer Model

April 14, 2015

When Warren Buffett gets involved in any business, people notice… [...]

MAXDigital and FirstLook Merge

MAXDigital and FirstLook Merge

April 8, 2015

I want to share some exciting news. Our digital marketing [...]

How Can You Keep “Showrooming” from Killing Your Closing Rate?

How Can You Keep “Showrooming” from Killing Your Closing Rate?

February 15, 2015

3 out of 5 consumers using mobile on your lot [...]

“When It’s Time To Change…”

“When It’s Time To Change…”

January 30, 2015

Over the last 10 years I’ve been on the technology [...]

What Millennials Really Want

What Millennials Really Want

December 16, 2014

64 million Millennials are expected to purchase a car in [...]

How To Build Trust And Value With Consumers

How To Build Trust And Value With Consumers

October 21, 2014

I’ve discussed the reasons why your sales staff needs to [...]

Consumers Want Product Experts, Not Salespeople

Consumers Want Product Experts, Not Salespeople

October 14, 2014

Here’s a news flash for you: car shoppers don’t want [...]

The Amateur Knows More Than The Pro

The Amateur Knows More Than The Pro

October 7, 2014

I’ve discussed the various issues that are putting gross margins [...]

Double Discounting Is Hurting Dealerships

Double Discounting Is Hurting Dealerships

September 30, 2014

So far I’ve discussed two factors that are putting gross [...]

The Bubble Is Bursting: Gross Profits Are Headed For A Fall

The Bubble Is Bursting: Gross Profits Are Headed For A Fall

September 23, 2014

In my previous post I discussed why pre-owned profit margins [...]

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