MAXDigital Automotive Industry News

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Herb Chambers Lexus of Sharon with our June Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to thank them for utilizing our products to increase sales and hold more gross […]

Millennials are, without a doubt, the most important car-buying group for auto dealers today. Not only are millennials the largest generation in today’s workforce, they have the highest purchase intent across any generational group. Thirty four percent of millennials intend to purchase a vehicle in the next 12 months.1 This trend will only continue as […]

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Zimbrick at Fish Hatchery Road in Madison, Wisconsin, as our May 2019 Dealership-of-the-Month. The team’s hard work and effort have paid off, and we want to thank them for utilizing MAX Digital’s products on […]

MAX Digital, the dealer-first digital retail software provider for the automotive industry, announced a service partnership with Lotpop. Participating dealers can leverage the MAX Digital inventory management product suite with the additional expert staffing and process guidance Lotpop provides to capture more gross and sell more cars. “Everything we build is focused on delivering performance […]

The dealership used to hold the power in the purchase decision. Now your customer holds the keys. Read up on these consumer car-buying trends and how your dealership can compete in today’s modern market. 1) Millennials lead the way Millennials have the highest purchase intent across any generational group. According to the 2018 Mintel study, […]

During a recent Facebook live interview, MAX Digital EVP Mike Cavanaugh chatted with “the Alpha Dawg” Jim Zieglar about solutions to help dealers succeed. They discussed digital retailing, turning salespeople into instant experts, a collaborative trade-in process and much more. J: Hi, Jim Zieglar the Alpha Dawg and I’ve got an exciting show for you […]

As customer purchasing behavior evolves, the automotive industry needs to be prepared and adapt in this omni-channel world. Omni-channel retailing in automotive meets the customer where they are, from online to in store. Creating a simple, transparent process that maximizes profit doesn’t have to be hard. There are easy steps you can take – and […]

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAXDigital is honoring Ralph Sellers Chrysler Dodge Jeep Hyundai as our March 2019 Dealership-of-the-Month. The team’s hard work and effort have paid off. We want to thank them for using MAX Path to Purchase Appraisal and MAX Digital Showroom […]

It’s hard to sell cars when you don’t know what you have, what they’re worth, or how much you should ask for them. Mismanaging inventory accounts for lost time, money, and closed deals. It also affects scores of dealerships nationwide. And proper inventory management has never been more critical with dealerships being saddled by unsold […]

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Worden Martin Auto Group with our February 2019 Dealership-of-the-Month. The team’s hard work and effort have paid off. We want to thank them for using our tools to manage their inventory and build trust […]