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MAXDigital Automotive Industry News

Interviewing for Team Alignment

November 5th, 2019 by

By Candice Crane, People Strategist Managing our business is tough. A retail store operator works around the clock, has to inspire dozens if not hundreds of people on a daily basis, and relinquishes their fate to the performance of 50 or so team members (sales reps, service advisors and technicians), most of whom are in […]

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Who Really Cares?

October 30th, 2019 by

I’m about to give you the single most important principle in automotive branding and marketing. I’m not being cute, I really mean it. So if you are a dealer, GM, Sales Manager, Service Manager, Marketing Manager, or Recruiting Manager I truly hope you will read this. This may take a little emotional intelligence to process, […]

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Congratulations Baierl Honda, MAX Digital’s October Dealership of the Month!

October 29th, 2019 by

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Baierl Honda with our October Dealership-of-the-Month! The team’s hard work and effort has paid off. Since moving to Firstlook, sales are booming and they are now at the head of the pack for grosses […]

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Women’s Buying Network: Driving Better Experiences at Del Grande Dealer Group

October 23rd, 2019 by

Photo Courtesy DGDG.com: Elwira Wilczynska Director, Women’s Buying Network Del Grande Dealer Group (DGDG) has created some industry leading programs that address the gender gap and can help other dealerships grow their success with women buyers. Their flagship program is the Women’s Buying Network, which offers a substantial team of professional women in sales, finance, […]

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Millennials Car Buyers Divided and the Opportunity for Automotive

October 15th, 2019 by

You probably know that Millennials are the largest car buying group today and also the largest portion of your workforce. They are driving turnover in the industry and adopting technology. What you may not know is they are not a monolithic group. They have some significant differences that spell opportunity for dealerships. According to a […]

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What’s Missing in the Car Buying Process? A Customer Point of View

October 8th, 2019 by

I spent the entire month of September shopping for a new vehicle. I started the month excited by the prospect of a new ride and ended up on a more confusing journey than expected, as most dealership customers experience today. Here’s what I knew going in: I needed something larger than an Explorer I wanted […]

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MAX Digital Powers DealerCenter Enhanced Market Pricing

October 3rd, 2019 by

MAX Digital Powers DealerCenter Enhanced Market Pricing DealerCenter makes integration available across independent dealer network CHICAGO — Oct. 3rd, 2019 — DealerCenter has partnered with MAX Digital to provide their independent dealers access to powerful market-based pricing and appraisal intelligence through DealerCenter’s all-in-one dealer management system and mobile solution. “MAX Digital is known for their […]

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Congratulations Kunes Country Ford Lincoln, MAX Digital’s September Dealership of the Month!

September 25th, 2019 by

Kunes Country Ford Lincoln sales leadership is outstanding, selling 203 cars in August and delivering an all time auto group record two months in a row. Their leadership is even more impressive, when you realize that they are making all those sales happen in a town of eight thousand people AND they had just transitioning […]

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The Salesperson v. Car Shopper Information Imbalance

September 20th, 2019 by

Your sales staff is knowledgeable and they know a lot about cars and models in general. But on any specific unit on your lot, how long do you think your sales reps have to learn about the details on that exact vehicle? Maybe 20-30 minutes on the high side? Meanwhile your potential car buyers have […]

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Digital Retailing & Your People Strategy

September 17th, 2019 by

By Candice Crane Carvana continues their record growth, just reporting their 22nd consecutive quarter of triple digit revenue growth with a 95% gain in volume year over year further demonstrating the buyer appetite for a new model. As I talk to dealers they know they need to move down a new path, but many times […]

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