We hear a lot about the customers’ view of automotive dealerships from the outside, so we were curious to turn the tables and ask dealers what they would like to share with the general public about their world. Our first interview with James Boening, Dealer Operator at Ourisman Lexus of Rockville really struck a chord. […]
Love him or not, Jim Ziegler, the “Alpha Dawg” has been an outspoken champion of the Automotive Industry. He’s built a large following of roughly 150,000 followers across social channels and has served over 15,000 dealerships nationwide. He’s a fighter for the industry, for dealerships in particular, and most recently for facing whatever comes at […]
Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. We are honoring Bertera Chevrolet with our November Dealership-of-the-Month! MAX Digital gives Bertera Chevrolet the power to find the right cars and price them correctly, leading to an increase in volume and higher grosses. Giving the right team […]
MAX Trade Value leverages superior market data for quick and easy valuations CHICAGO — Nov. 19, 2019 — MAX Digital, has launched MAX Trade Value, a smart valuation tool that leverages deep market data to provide a quick and positive customer experience valuing a trade-in online. This new tool in the digital retailing suite was […]
By Candice Crane, People Strategist Managing our business is tough. A retail store operator works around the clock, has to inspire dozens if not hundreds of people on a daily basis, and relinquishes their fate to the performance of 50 or so team members (sales reps, service advisors and technicians), most of whom are in […]
I’m about to give you the single most important principle in automotive branding and marketing. I’m not being cute, I really mean it. So if you are a dealer, GM, Sales Manager, Service Manager, Marketing Manager, or Recruiting Manager I truly hope you will read this. This may take a little emotional intelligence to process, […]
Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Baierl Honda with our October Dealership-of-the-Month! The team’s hard work and effort has paid off. Since moving to Firstlook, sales are booming and they are now at the head of the pack for grosses […]
Photo Courtesy DGDG.com: Elwira Wilczynska Director, Women’s Buying Network Del Grande Dealer Group (DGDG) has created some industry leading programs that address the gender gap and can help other dealerships grow their success with women buyers. Their flagship program is the Women’s Buying Network, which offers a substantial team of professional women in sales, finance, […]
You probably know that Millennials are the largest car buying group today and also the largest portion of your workforce. They are driving turnover in the industry and adopting technology. What you may not know is they are not a monolithic group. They have some significant differences that spell opportunity for dealerships. According to a […]
I spent the entire month of September shopping for a new vehicle. I started the month excited by the prospect of a new ride and ended up on a more confusing journey than expected, as most dealership customers experience today. Here’s what I knew going in: I needed something larger than an Explorer I wanted […]
