By Mike Cavanaugh, Executive Vice President at MAX Digital Hunting for profit is a pretty universal theme in business, but in the auto industry, especially on the retail front, it’s got its own special set of challenges. Within Automotive, the retail sector has had the most compressed margins. A recent McKinsey study shows the gap […]
By Jasen Rice, Founder of LotPop I’m hearing a lot of hesitation on buying at auction. I was on a call with a dealer and he said, “Man, these guys from CarMax and Carvana are standing in the lane with their hands up buying everything.” I get that you just aren’t able to buy cars […]
Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring BMW of Freeport with our August Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to congratulate them on their successful “Race to 400” sales event. They offered special promotions and […]
A Special Thank You A huge thank you to Marquardt of Barrington and Mancuso Motors! Many of the images on our site and in printed materials are a product of two on-location photoshoots with these leading dealerships. Thank you to Marquardt of Barrington. The team there has been incredibly kind in letting us photograph staff, […]
By Kim Evenson, Senior Vice President, Marketing at MAX Digital Amazon threatens entry into every retail category. In August of 2016 Amazon debuted an informational automotive section as an initial foray into the category. In February of 2018 they shared details on their approach in their blog titled, “How Amazon helps customers shop for cars.” […]
Dealers can now add value to vehicles by showcasing repair items CHICAGO — August 15, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has released new functionality to its platform allowing dealers to highlight service upgrades completed in vehicle merchandising easily. Dealerships using the MAX data platform, including MAX […]
Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Stateline Chrysler Jeep Dodge Ram with our July Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to thank them for utilizing our products to increase sales and make more money […]
CHICAGO — July 25th, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has launched MAX My Trade, a guided experience that improves the trade-in process for dealership teams and customers. Typically conducted on iPad, the customer and salesperson walk around the vehicle appraising the vehicle together. With the walkaround […]
By Jasen Rice, Founder of LotPop The rising success of automotive disrupters like Carvana, who sold more than 90,000 cars in 2018 without a single salesperson, may have some dealers worried traditional dealerships are going by the wayside. Fear not. There’s nothing Carvana is doing that a dealer can’t provide themselves. The appeal of Carvana […]
CHICAGO — July 11th, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, announced a service partnership with LotVantage. Participating dealers can leverage the full range of LotVantage services, including ad placement on Craigslist, Facebook, eBay and YouTube, with any of the MAX tools for inventory management, digital retailing or […]
