MAXDigital Automotive Industry News

During a recent Facebook live interview, MAX Digital EVP Mike Cavanaugh chatted with “the Alpha Dawg” Jim Zieglar about solutions to help dealers succeed. They discussed digital retailing, turning salespeople into instant experts, a collaborative trade-in process and much more. J: Hi, Jim Zieglar the Alpha Dawg and I’ve got an exciting show for you […]

As customer purchasing behavior evolves, the automotive industry needs to be prepared and adapt in this omni-channel world. Omni-channel retailing in automotive meets the customer where they are, from online to in store. Creating a simple, transparent process that maximizes profit doesn’t have to be hard. There are easy steps you can take – and […]

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAXDigital is honoring Ralph Sellers Chrysler Dodge Jeep Hyundai as our March 2019 Dealership-of-the-Month. The team’s hard work and effort have paid off. We want to thank them for using MAX Path to Purchase Appraisal and MAX Digital Showroom […]

It’s hard to sell cars when you don’t know what you have, what they’re worth, or how much you should ask for them. Mismanaging inventory accounts for lost time, money, and closed deals. It also affects scores of dealerships nationwide. And proper inventory management has never been more critical with dealerships being saddled by unsold […]

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAXDigital is honoring Worden Martin Auto Group with our February 2019 Dealership-of-the-Month. The team’s hard work and effort have paid off. We want to thank them for using our tools to manage their inventory and build trust and confidence […]

Carvana, Vroom, etc. are taking market share from the used car departments of franchise dealerships across the country at a faster rate than what some would call “slowly but surely.” Turnover with salespeople and other positions in the retail automotive industry continue to grow. This leads to worse CSI, lost sales, and higher costs each […]

Each new year presents a new set of challenges for car dealerships. Sometimes, it feels like the industry itself is changing faster than the inventory on your lot. That’s why MAXDigital’s software is designed to bring your dealership into the future. Learn how our MAX Path to Purchase Sales System delivers the dealerships sales solutions […]

MAXDigital Wins 2019 AWA Award for MAX Path to Purchase Appraisal Tool MAXDigital is proud to announce it has won a 2019 Automotive Website Award (AWA) in the Rising Stars category for its Path to Purchase software. Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. Since […]

We spoke to a lot of dealers at the National Automobile Dealers Association (NADA) Show this weekend in San Francisco. Many had come out to the show to meet with their manufacturers and evaluate different technology providers. As they say, if you want to learn you need to do a lot less talking and a […]

Author — Mike Cavanaugh, Executive Vice President, MAX Digital I love going out to the National Automobile Dealers Association (NADA) conference each year. Why? Because I love to learn from and connect with all of the great minds in our industry. Whether it’s sitting in on one of the great sessions or simply connecting with […]