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MAXDigital Automotive Industry News

Fighting Dealership Stereotypes

December 10th, 2019 by

We hear a lot about the customers’ view of automotive dealerships from the outside, so we were curious to turn the tables and ask dealers what they would like to share with the general public about their world. Our first interview with James Boening, Dealer Operator at Ourisman Lexus of Rockville really struck a chord. […]

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Interview With Jim Ziegler: “Da Man,” The Legend, The One And Only Alpha Dawg

November 21st, 2019 by

Love him or not, Jim Ziegler, the “Alpha Dawg” has been an outspoken champion of the Automotive Industry. He’s built a large following of roughly 150,000 followers across social channels and has served over 15,000 dealerships nationwide. He’s a fighter for the industry, for dealerships in particular, and most recently for facing whatever comes at […]

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Congratulations Bertera Chevrolet, MAX Digital’s November Dealership of the Month!

November 20th, 2019 by

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. We are honoring Bertera Chevrolet with our November Dealership-of-the-Month! MAX Digital gives Bertera Chevrolet the power to find the right cars and price them correctly, leading to an increase in volume and higher grosses. Giving the right team […]

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MAX Digital Launches Smart Trade Valuation Tool

November 19th, 2019 by

MAX Trade Value leverages superior market data for quick and easy valuations CHICAGO — Nov. 19, 2019 — MAX Digital, has launched MAX Trade Value, a smart valuation tool that leverages deep market data to provide a quick and positive customer experience valuing a trade-in online. This new tool in the digital retailing suite was […]

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Interviewing for Team Alignment

November 5th, 2019 by

By Candice Crane, People Strategist Managing our business is tough. A retail store operator works around the clock, has to inspire dozens if not hundreds of people on a daily basis, and relinquishes their fate to the performance of 50 or so team members (sales reps, service advisors and technicians), most of whom are in […]

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Who Really Cares?

October 30th, 2019 by

I’m about to give you the single most important principle in automotive branding and marketing. I’m not being cute, I really mean it. So if you are a dealer, GM, Sales Manager, Service Manager, Marketing Manager, or Recruiting Manager I truly hope you will read this. This may take a little emotional intelligence to process, […]

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Congratulations Baierl Honda, MAX Digital’s October Dealership of the Month!

October 29th, 2019 by

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Baierl Honda with our October Dealership-of-the-Month! The team’s hard work and effort has paid off. Since moving to Firstlook, sales are booming and they are now at the head of the pack for grosses […]

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Women’s Buying Network: Driving Better Experiences at Del Grande Dealer Group

October 23rd, 2019 by

Photo Courtesy Elwira Wilczynska Director, Women’s Buying Network Del Grande Dealer Group (DGDG) has created some industry leading programs that address the gender gap and can help other dealerships grow their success with women buyers. Their flagship program is the Women’s Buying Network, which offers a substantial team of professional women in sales, finance, […]

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Millennials Car Buyers Divided and the Opportunity for Automotive

October 15th, 2019 by

You probably know that Millennials are the largest car buying group today and also the largest portion of your workforce. They are driving turnover in the industry and adopting technology. What you may not know is they are not a monolithic group. They have some significant differences that spell opportunity for dealerships. According to a […]

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What’s Missing in the Car Buying Process? A Customer Point of View

October 8th, 2019 by

I spent the entire month of September shopping for a new vehicle. I started the month excited by the prospect of a new ride and ended up on a more confusing journey than expected, as most dealership customers experience today. Here’s what I knew going in: I needed something larger than an Explorer I wanted […]

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