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MAXDigital Automotive Industry News

Digital Retailing & Your People Strategy

September 17th, 2019 by

By Candice Crane Carvana continues their record growth, just reporting their 22nd consecutive quarter of triple digit revenue growth with a 95% gain in volume year over year further demonstrating the buyer appetite for a new model. As I talk to dealers they know they need to move down a new path, but many times […]

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Hunting for Gross Profits

September 10th, 2019 by

By Mike Cavanaugh, Executive Vice President at MAX Digital Hunting for profit is a pretty universal theme in business, but in the auto industry, especially on the retail front, it’s got its own special set of challenges. Within Automotive, the retail sector has had the most compressed margins. A recent McKinsey study shows the gap […]

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The CarMax Effect: The New Reality at Auction

September 3rd, 2019 by

By Jasen Rice, Founder of LotPop I’m hearing a lot of hesitation on buying at auction. I was on a call with a dealer and he said, “Man, these guys from CarMax and Carvana are standing in the lane with their hands up buying everything.” I get that you just aren’t able to buy cars […]

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Congratulations BMW of Freeport, MAX Digital’s August Dealership of the Month!

August 23rd, 2019 by

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring BMW of Freeport with our August Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to congratulate them on their successful “Race to 400” sales event. They offered special promotions and […]

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Special Thank You to Marquardt of Barrington & Mancuso Motors

August 16th, 2019 by

A huge thank you to Marquardt of Barrington and Mancuso Motors! Many of the images on our site and in printed materials are a product of two on-location photoshoots with these leading dealerships. Thank you to Marquardt of Barrington. The team there has been incredibly kind in letting us photograph staff, vehicles and their showroom […]

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The Future of Amazon in Automotive

August 16th, 2019 by

By Kim Evenson, Senior Vice President, Marketing at MAX Digital Amazon threatens entry into every retail category. In August of 2016 Amazon debuted an informational automotive section as an initial foray into the category. In February of 2018 they shared details on their approach in their blog titled, “How Amazon helps customers shop for cars.” […]

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MAX Digital Adds Service Upgrades to Platform

August 15th, 2019 by

Dealers can now add value to vehicles by showcasing repair items CHICAGO — August 15, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has released new functionality to its platform allowing dealers to highlight service upgrades completed in vehicle merchandising easily. Dealerships using the MAX data platform, including MAX […]

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Congratulations Stateline Chrysler Jeep Dodge Ram, MAX Digital’s July Dealership of the Month!

July 27th, 2019 by

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Stateline Chrysler Jeep Dodge Ram with our July Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to thank them for utilizing our products to increase sales and make more money […]

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MAX Digital Launches Collaborative Trade-In Process Tool

July 25th, 2019 by

CHICAGO — July 25th, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has launched MAX My Trade, a guided experience that improves the trade-in process for dealership teams and customers. Typically conducted on iPad, the customer and salesperson walk around the vehicle appraising the vehicle together. With the walkaround […]

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Why Dealers Shouldn’t Be Afraid of Carvana

July 15th, 2019 by

By Jasen Rice, Founder of LotPop The rising success of automotive disrupters like Carvana, who sold more than 90,000 cars in 2018 without a single salesperson, may have some dealers worried traditional dealerships are going by the wayside. Fear not. There’s nothing Carvana is doing that a dealer can’t provide themselves. The appeal of Carvana […]

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