By Candice Crane, People Strategist Managing our business is tough. A retail store operator works around the clock, has to inspire dozens if not hundreds of people on a daily basis, and relinquishes their fate to the performance of 50 or so team members (sales reps, service advisors and technicians), most of whom are in […]
I’m about to give you the single most important principle in automotive branding and marketing. I’m not being cute, I really mean it. So if you are a dealer, GM, Sales Manager, Service Manager, Marketing Manager, or Recruiting Manager I truly hope you will read this. This may take a little emotional intelligence to process, […]
Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Baierl Honda with our October Dealership-of-the-Month! The team’s hard work and effort has paid off. Since moving to Firstlook, sales are booming and they are now at the head of the pack for grosses […]
Photo Courtesy DGDG.com: Elwira Wilczynska Director, Women’s Buying Network Del Grande Dealer Group (DGDG) has created some industry leading programs that address the gender gap and can help other dealerships grow their success with women buyers. Their flagship program is the Women’s Buying Network, which offers a substantial team of professional women in sales, finance, […]
You probably know that Millennials are the largest car buying group today and also the largest portion of your workforce. They are driving turnover in the industry and adopting technology. What you may not know is they are not a monolithic group. They have some significant differences that spell opportunity for dealerships. According to a […]
I spent the entire month of September shopping for a new vehicle. I started the month excited by the prospect of a new ride and ended up on a more confusing journey than expected, as most dealership customers experience today. Here’s what I knew going in: I needed something larger than an Explorer I wanted […]
MAX Digital Powers DealerCenter Enhanced Market Pricing DealerCenter makes integration available across independent dealer network CHICAGO — Oct. 3rd, 2019 — DealerCenter has partnered with MAX Digital to provide their independent dealers access to powerful market-based pricing and appraisal intelligence through DealerCenter’s all-in-one dealer management system and mobile solution. “MAX Digital is known for their […]
Kunes Country Ford Lincoln sales leadership is outstanding, selling 203 cars in August and delivering an all time auto group record two months in a row. Their leadership is even more impressive, when you realize that they are making all those sales happen in a town of eight thousand people AND they had just transitioning […]
Your sales staff is knowledgeable and they know a lot about cars and models in general. But on any specific unit on your lot, how long do you think your sales reps have to learn about the details on that exact vehicle? Maybe 20-30 minutes on the high side? Meanwhile your potential car buyers have […]
By Candice Crane Carvana continues their record growth, just reporting their 22nd consecutive quarter of triple digit revenue growth with a 95% gain in volume year over year further demonstrating the buyer appetite for a new model. As I talk to dealers they know they need to move down a new path, but many times […]
