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MAXDigital Automotive Industry News

Congratulations BMW of Freeport, MAX Digital’s August Dealership of the Month!

August 23rd, 2019 by

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring BMW of Freeport with our August Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to congratulate them on their successful “Race to 400” sales event. They offered special promotions and […]

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The Future of Amazon in Automotive

August 16th, 2019 by

By Kim Evenson, Senior Vice President, Marketing at MAX Digital Amazon threatens entry into every retail category. In August of 2016 Amazon debuted an informational automotive section as an initial foray into the category. In February of 2018 they shared details on their approach in their blog titled, “How Amazon helps customers shop for cars.” […]

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MAX Digital Adds Service Upgrades to Platform

August 15th, 2019 by

Dealers can now add value to vehicles by showcasing repair items CHICAGO — August 15, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has released new functionality to its platform allowing dealers to highlight service upgrades completed in vehicle merchandising easily. Dealerships using the MAX data platform, including MAX […]

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Congratulations Stateline Chrysler Jeep Dodge Ram, MAX Digital’s July Dealership of the Month!

July 27th, 2019 by

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Stateline Chrysler Jeep Dodge Ram with our July Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to thank them for utilizing our products to increase sales and make more money […]

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MAX Digital Launches Collaborative Trade-In Process Tool

July 25th, 2019 by

CHICAGO — July 25th, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has launched MAX My Trade, a guided experience that improves the trade-in process for dealership teams and customers. Typically conducted on iPad, the customer and salesperson walk around the vehicle appraising the vehicle together. With the walkaround […]

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Why Dealers Shouldn’t Be Afraid of Carvana

July 15th, 2019 by

By Jasen Rice, Founder of LotPop The rising success of automotive disrupters like Carvana, who sold more than 90,000 cars in 2018 without a single salesperson, may have some dealers worried traditional dealerships are going by the wayside. Fear not. There’s nothing Carvana is doing that a dealer can’t provide themselves. The appeal of Carvana […]

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MAX Digital and LotVantage Partner to Make Social Lead Generation Easy for Dealerships

July 11th, 2019 by

CHICAGO — July 11th, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, announced a service partnership with LotVantage. Participating dealers can leverage the full range of LotVantage services, including ad placement on Craigslist, Facebook, eBay and YouTube, with any of the MAX tools for inventory management, digital retailing or […]

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MAX Digital Selected as #1 Inventory Management Platform in ADT Dealers’ Choice Awards

July 9th, 2019 by

Software company receives Dealers’ Choice Award for 7th Consecutive Year MAX Digital, the dealer-first digital retail software provider for the automotive industry, announced it has won top honors in Auto Dealer Today’s 2019 Dealers’ Choice Awards in the Inventory Management category. This represents MAX Digital’s 7th consecutive year receiving a Dealers’ Choice Award for its […]

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Congratulations Herb Chambers Lexus of Sharon, MAX Digital’s June Dealership of the Month

June 22nd, 2019 by

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring Herb Chambers Lexus of Sharon with our June Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to thank them for utilizing our products to increase sales and hold more gross […]

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What Dealers Need to Know About Millennial Women Car Buyers

June 12th, 2019 by

Millennials are, without a doubt, the most important car-buying group for auto dealers today. Not only are millennials the largest generation in today’s workforce, they have the highest purchase intent across any generational group. Thirty four percent of millennials intend to purchase a vehicle in the next 12 months.1 This trend will only continue as […]

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