MAXDigital Automotive Industry News

Why “race to the bottom” to move inventory when you can use pricing proof points to hold value and increase profits? Using pricing proof points to reinforce the fair value prices of your inventory gives customers confidence that they’re getting a fair deal on the vehicle they’re buying. Racing to the bottom against the competition or […]

Modern car shoppers are equipped with more knowledge than ever before, spending hours online learning almost everything they need to know about a car, from performance capabilities to forward-thinking features, before they even show up to your dealership. This also means that consumers have done their online research about vehicle prices. If you feel the […]

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Bluebonnet Jeep with our September Dealership-of-the-Month! MAXDigital is celebrating Bluebonnet Jeep for their ability to continue to use the FirstLook and MAX Platforms to increase sales and hold more […]

It is important to do cost to market appraisals correctly and thoroughly. There are 2 types of markets that need to be considered when appraising and pricing vehicles as they come into inventory: the general area markets and the dealership specific markets (or internal markets). Types of Markets 1. General area markets tell the dealership […]

Customers need to feel confident that all their questions will be answered when they contact your dealership, and your BDC team is the key to that confidence. When managing and coaching people in your dealership’s BDC, there are some things you can do to help set your team up for success. In this video, Mike […]

Today’s car shopper has a wealth of knowledge at their fingertips. That’s why it’s important for your sales team to have the tools and information to meet their demands. So how can you improve your dealership sales system with training and technology for the modern era? Let us show you. Optimizing Your Dealership Sales System […]

Pricing proof points like Kelly Blue Book (KBB), NADA, and packages help consumers know they are getting a fair deal on a vehicle. They provide factual information to back up why the vehicle is priced the way it is. In fact, 78 percent of consumers will not purchase a vehicle without some sort of 3rd […]

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Chevrolet Center with our August Dealership-of-the-Month! MAXDigital is celebrating Chevrolet Center for their ability to improve their front end gross, while decreasing their wholesale losses. Also, the team has […]

In general, people like getting new cars. Cars are a big part of our daily life. But the process is often stressful because of how long it takes. According to Deloitte’s 2018 Global Automotive Consumer Study, car buyer satisfaction dropped considerably for three parts of the dealership experience: pricing and haggling issues, paperwork, and length […]

Car buying starts online. That’s the way it is now. Consumers use the internet to gather information and research vehicles — from trims and features to specs and price — before they even arrive at your dealership. How should your sales people compensate for this shift, connect with consumers, and successfully make sales? At MAXDigital, […]