Profit to the MAX

MAXDigital Automotive Industry News

Millennials Car Buyers Divided and the Opportunity for Automotive

October 15th, 2019 by

You probably know that Millennials are the largest car buying group today and also the largest portion of your workforce. They are driving turnover in the industry and adopting technology. What you may not know is they are not a monolithic group. They have some significant differences that spell opportunity for dealerships. According to a […]

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What’s Missing in the Car Buying Process? A Customer Point of View

October 8th, 2019 by

I spent the entire month of September shopping for a new vehicle. I started the month excited by the prospect of a new ride and ended up on a more confusing journey than expected, as most dealership customers experience today. Here’s what I knew going in: I needed something larger than an Explorer I wanted […]

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MAX Digital Powers DealerCenter Enhanced Market Pricing

October 3rd, 2019 by

MAX Digital Powers DealerCenter Enhanced Market Pricing DealerCenter makes integration available across independent dealer network CHICAGO — Oct. 3rd, 2019 — DealerCenter has partnered with MAX Digital to provide their independent dealers access to powerful market-based pricing and appraisal intelligence through DealerCenter’s all-in-one dealer management system and mobile solution. “MAX Digital is known for their […]

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Congratulations Kunes Country Ford Lincoln, MAX Digital’s September Dealership of the Month!

September 25th, 2019 by

Kunes Country Ford Lincoln sales leadership is outstanding, selling 203 cars in August and delivering an all time auto group record two months in a row. Their leadership is even more impressive, when you realize that they are making all those sales happen in a town of eight thousand people AND they had just transitioning […]

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The Salesperson v. Car Shopper Information Imbalance

September 20th, 2019 by

Your sales staff is knowledgeable and they know a lot about cars and models in general. But on any specific unit on your lot, how long do you think your sales reps have to learn about the details on that exact vehicle? Maybe 20-30 minutes on the high side? Meanwhile your potential car buyers have […]

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Digital Retailing & Your People Strategy

September 17th, 2019 by

By Candice Crane Carvana continues their record growth, just reporting their 22nd consecutive quarter of triple digit revenue growth with a 95% gain in volume year over year further demonstrating the buyer appetite for a new model. As I talk to dealers they know they need to move down a new path, but many times […]

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Hunting for Gross Profits

September 10th, 2019 by

By Mike Cavanaugh, Executive Vice President at MAX Digital Hunting for profit is a pretty universal theme in business, but in the auto industry, especially on the retail front, it’s got its own special set of challenges. Within Automotive, the retail sector has had the most compressed margins. A recent McKinsey study shows the gap […]

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The CarMax Effect: The New Reality at Auction

September 3rd, 2019 by

By Jasen Rice, Founder of LotPop I’m hearing a lot of hesitation on buying at auction. I was on a call with a dealer and he said, “Man, these guys from CarMax and Carvana are standing in the lane with their hands up buying everything.” I get that you just aren’t able to buy cars […]

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Congratulations BMW of Freeport, MAX Digital’s August Dealership of the Month!

August 23rd, 2019 by

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring BMW of Freeport with our August Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to congratulate them on their successful “Race to 400” sales event. They offered special promotions and […]

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Special Thank You to Marquardt of Barrington & Mancuso Motors

August 16th, 2019 by

A huge thank you to Marquardt of Barrington and Mancuso Motors! Many of the images on our site and in printed materials are a product of two on-location photoshoots with these leading dealerships. Thank you to Marquardt of Barrington. The team there has been incredibly kind in letting us photograph staff, vehicles and their showroom […]

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