3 Ways to Make Your Online Ads Stand Tall

Our previous post explained the importance of converting your vendors to a pay-for-performance ad model. That is, knowing your cost per lead across your various online traffic sources. When it comes to measuring your cost per lead, we see top performers achieve at $70, while typical dealers perform around $100. But once you have those figures in […]

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5 Metrics That Tell if You’re Getting Your Money’s Worth Online

You probably know that 50% of your new car buyers and 59% of your pre-owned buyers found your dealership online. Your online vendors are likely bringing you reports and presentations justifying all of the money they are charging your dealership to attract those buyers online. These reports show an alphabet soup of metrics (“SRPs”, “VDPs”, […]

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The Auto Industry Has A “Wanamaker” Problem

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” As much as those words still resonate in the automotive dealer community today, they were famously first spoken more than 130 years ago by John Wanamaker, considered the fathers of modern advertising. In 1874, Wanamaker printed the first-ever, […]

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