With the birth of the internet and increased reliance of technology, people seek education more than ever. It’s no surprise that people are more apt to search to find an answer to a question from a medical issue to consumer research. Since information on the internet is crowdsourced, the accuracy of information found varies widely. […]
According to Gallup, 92% of consumers don’t trust in car salespeople. Our industry, while making strides, is still stuck doing business in an archaic way. Customers will do anything in their power to avoid becoming a part of our process. Customers want facts. They don’t want to be sold; rather, they want to be educated. They want product experts not salespeople. While we know we have to change, not enough of us are willing to be on the front lines to enact that change.
Yesterday, we attended the Digital Dealer Workshop in Chicago, IL. I’ll admit, I was a little skeptical of who was going to be in attendance. We’ve attended some automotive conferences in the past where there were more vendors than dealers and the dealers that were in attendance weren’t there to learn, they were invited by […]