Do You Know What Customers See Online about Your Dealership?

Do You Know What Customers See Online about Your Dealership?

Whose voice is that? It kind of sounds like me, but it’s not the voice I expected. Go ahead and record your voice. I’m sure there’s an app for that. As you talk, the sound created by your vocal cords travels not only through the air to your inner ear, but also through your bones and tissues directly to […]

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Shady, Lying Crooks: How Auto Buyers Feel about Dealers

Shady, Lying Crooks: How Auto Buyers Feel about Dealers

Liars, Shady, Dishonest, Crooks! No, I’m not talking about our current political candidates; I’m talking about the perception of how customers feel about car dealerships. Now hold on, before you get angry with me, I’m just telling you one of the latest Gallup survey says 91% of people have absolutely no trust in the car […]

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We Use Our Phones for Everything Else… Why Not Use It to Buy a Car?

We Use Our Phones for Everything Else… Why Not Use It to Buy a Car?

We can do “everything” from our phone – from the ability to order food, get a cab, check the weather, monitor our health, play games, take pictures, monitor the security of our homes and so much more. So what about buying a car?  The average user spends considerable time and effort doing research before they […]

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Slow Down and Stock Value for Appraisal and Trade Process

Slow Down and Stock Value for Appraisal and Trade Process

It’s important to slow down when it comes to the appraisal and trade process. This is a pivotal point in retaining gross profits since customers buy when the value of the vehicle exceeds its price. What are you doing at your location to stock your inventory based on the value of a trade? It’s one […]

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