Buying on Emotion and Value Versus Lowest Price

Buying on Emotion and Value Versus Lowest Price

I recently went to Digital Dealer and saw my colleagues present THE DEALERSHIP CROSSROAD: Basing Your Sales Strategy On Quality & Value Versus Lowest Price. They talked about quality and value with regards to car sales. They are giving a similar presentation via webinar this Thursday, consider attending! My colleagues’ presentation has gotten me thinking […]

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Digital Dealer and DrivingSales Executive Summit Themes

Digital Dealer and DrivingSales Executive Summit Themes

With back to back shows in Las Vegas, a common theme that prevailed was customer experience. In a world that is constantly changing and with a rise of the internet age, it’s essential that dealers adapt their sales processes to match a customer’s expectations, both online and on the lot. At DrivingSales Executive Summit, CEO […]

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Here’s Why You Should Get Rid of “Lot Price”

Here’s Why You Should Get Rid of “Lot Price”

Recently, Gallup conducted a poll on what professions Americans trust the least. Car Salespeople are still towards the bottom of the list. Why? What are the reasons keeping the trust factor low? Are Car Salespeople really that bad? No, they aren’t. As I travel the country and work with dealerships, I meet a lot of […]

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