What Data Can Improve Your Dealership’s Inventory Turnover?

What Data Can Improve Your Dealership’s Inventory Turnover?

Gone are the days where a catchy radio or television commercial is enough to get buyers to walk into your dealership ready to purchase a vehicle. Car buyers today distrust traditional marketing channels and prefer to be more in control of the car buying process. How can automobile marketers implement best practices for improving performance, […]

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Why You Need Mobile Marketing for More than Millennials

Why You Need Mobile Marketing for More than Millennials

Millennials. You know the type. They’re the young adults—ages 18 to 34—walking around with their faces perpetually buried in their smartphones. That’s the stereotype anyway, and while it’s not as hard as you would think to get them to look up and have a conversation with you, it’s important not to underestimate how important those […]

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5 Ways to Build Trust with Modern Car Shoppers

5 Ways to Build Trust with Modern Car Shoppers

The way that people shop for cars has changed. You know that. In fact, you’ve likely had a well-researched consumer walk into your showroom, armed to the teeth with information about the exact model he or she wants based on specifications, reviews, videos, and more found online. But what you may not have known is […]

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The Importance of Maintaining Robust Inventory Content for Used Cars

The Importance of Maintaining Robust Inventory Content for Used Cars

As with all industries, technology changed the dynamics of managing an automotive dealership. Greater access to information on the Internet transformed how people shop—81% conduct online research before purchase. New software companies and applications help automate and account for various facets of the business, including inventory. It has become imperative that general managers realize the […]

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