How MAXDigital Helps Dealers Master the Modern Buying Process

How MAXDigital Helps Dealers Master the Modern Buying Process

Americans rank the traditional car buying process about equal to a dental appointment. Dealers have a tainted reputation with stereotypes abounding of the haggling “used car salesman.” The traditional vehicle buying process is based on customers visiting a dealership. Thus begins a spirited tango purchasing dance with the salesperson, perhaps a dealership manager, the finance […]

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Why Should Dealers Care About Vehicle History Reporting?

Why Should Dealers Care About Vehicle History Reporting?

Vehicle history reporting is a topic usually approached from a customer’s standpoint. It makes sense when you think about a responsible car buyer, especially now that people are doing so much research online. When a consumer narrows down their choice to a couple of used cars, their decision might come down to the vehicle history. […]

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How to Modernize Your Vehicle Pricing Approach

How to Modernize Your Vehicle Pricing Approach

Cars in the lot? Check. Catchy local advertising? Check. Vehicle pricing in place? Check.  Now, time to sit back and watch the customers roll in. Not so fast. Do you have the right cars on the lot? And are they the right price? Gone are days when you can put a clever ad on local […]

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3 Steps to Modernize Your Dealership’s Sales Process

3 Steps to Modernize Your Dealership’s Sales Process

We’ve spoken at length about ways to modernize your inventory management platform and the types of software that can improve your marketing and merchandising. What about your sales process, though? Let’s talk about several ways you can modernize your sales process to prepare for today’s digital consumers. A Better Sales Process Starts with a Prepared […]

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