What people say about your car dealership is more important now than ever before. Two thirds of people who shop online base their purchasing decisions on reviews they read about products and businesses. Those reviews are left by their peers – your customers – and are based directly on their experience with your merchandise and staff.
Most dealerships have a site that is heavily influenced by the manufacturer. They may change the “About us” page, but the rest of the site often remains generic. Today’s digital-savvy consumers demand more ways to connect to dealerships online than through just a plain website. Find out what dealerships can do to increase online visibility, which will help you attract the right customers, display the proper vehicle information, and build trust.
Everyone’s a critic.
That’s the reality of living in a world where the internet gives everyone a platform. People eat at restaurants, they go to movies, they shop online, and then they write a review about it. They talk about what they like and don’t like, and they rate their purchase or their experience on a 5-star scale.
Your sales team wants current, accurate information about your inventory. Your customers, armed with mobile devices on your showroom floor and hours of research, want a transparent, consistent, and simple buying process.
What is a dealership to do?
MAX Digital Showroom empowers your sales team and satisfies today’s digital consumer by streamlining the sales process from both sides. By leveraging a wealth of data generated from the MAX Content Generation Engine and presenting it in an accessible way, your dealership will establish a common ground and build trust between the sales team and today’s tech-savvy consumer.
It is crucial that your dealership not view the importance of having an online presence as something only geared toward Millennials, typically described as people ages 18-34. We’re going to let you in on a secret: It’s not just millennials who are reliant on smartphones to help them find a new car. In fact, every smartphone owner is a potential digital consumer regardless of age.