Smartphones have changed the way car dealerships have to think about merchandising their inventory. We’ve spoken at length about how modern car buyers engage in the practice of showrooming at your dealership. It’s a fact that as many as two-thirds of your customers are comparing your inventory to one of your direct competitors while standing on your lot.
Chicago, Illinois – July 18, 2016 – In a continued effort to bring transparency to the online car shopping experience, MAXDigital, a leading auto retail SaaS provider, today announced a partnership with CarGurus, a leading car shopping platform. The partnership provides MAXDigital’s MAX Ad users the ability to advertise their vehicle inventory on CarGurus for free, MAX Ad’s industry leading optimized format, consumer-friendly vehicle descriptions.
A picture is worth a thousand words, but how much is it worth to your car dealership? If you’re not staying on top of vehicle photos for your inventory, you might be costing yourself leads or worse.
Fortunately, we know an easy way to make sure every car on your lot has a current picture online. First you might be wondering why it’s so important to upload vehicle images to your website. We’ll talk about why you want to get in this habit, when and where you should take pictures of your cars, and how to upload them with zero hassle.
Your car dealership can’t stick to the same old playbook if it wants to protect its profit margin. The digital era has changed the game, and customers are already playing without you. If you can’t adapt to using real-time data in your sales process, you’re looking at a shutout.