MAXDefinition 101: What Is a Product Expert?

MAXDefinition 101: What Is a Product Expert?

The idea of a “product expert” gets worked into a lot of our blogs and company literature. We like to frame it as the end goal to many of our services. If you take full advantage of the software we offer, you and your sales team can all become product experts. That’s what we want […]

Continue Reading

3 Reasons Why Every Dealer Needs Precision in Pricing

3 Reasons Why Every Dealer Needs Precision in Pricing

Today, savvy car shoppers do most of their research before they stop by your showroom. They narrow down a selection of cars they want, investigate trim levels and feature lists, and carefully consider option packages. Customers want to figure out the mental math behind a vehicle’s price tag before ever hopping in for a test […]

Continue Reading

How Real-Time Data Improves Your Sales Process

  The car-buying process has moved online. Most customers are doing research on a combination of OEM, third party, and dealership websites. Once they visit a dealership, they spend time showrooming, comparing the cars on your lot to your competition across town. If you want to adapt to the digital age, protect your margins, and […]

Continue Reading

What is the Importance of Cost-to-Market Appraisals?

What is the Importance of Cost-to-Market Appraisals?

When you’re doing car appraisals for your pre-owned inventory, you likely have two goals: Acquire cars your customers want to buy Reinforce your bottom line Further simplified, you’re looking for the right car at the right price. How can you guarantee that these goals are in line with one another? Those are two birds just […]

Continue Reading