The idea of a “product expert” gets worked into a lot of our blogs and company literature. We like to frame it as the end goal to many of our services. If you take full advantage of the software we offer, you and your sales team can all become product experts. That’s what we want you to get out of a partnership with MAXDigital.
What we don’t want is for this notion to become just another buzzword, so let’s take a moment to talk about what a product expert does and how to become a product expert.
Today, savvy car shoppers do most of their research before they stop by your showroom. They narrow down a selection of cars they want, investigate trim levels and feature lists, and carefully consider option packages. Customers want to figure out the mental math behind a vehicle’s price tag before ever hopping in for a test drive.
Now more than ever, the importance of pricing awareness hits home not just with consumers but with dealerships.
As consumer behavior evolves, so too must that of salespeople. Executing precision in the pricing of a vehicle is becoming a critical step in closing the deal. There are three major reasons why car dealerships must be extra careful with the way they price their vehicles.
The car-buying process has moved online. Most customers are doing research on a combination of OEM, third party, and dealership websites. Once they visit a dealership, they spend time showrooming, comparing the cars on your lot to your competition across town.
If you want to adapt to the digital age, protect your margins, and stop the drop, you’ve come to the right place. MAXDigital is the only provider that can help you improve your sales process every step of the way. Our software and tools use real-time data to bolster your acquisition, pricing, merchandising, and sales procedures.
When you’re doing car appraisals for your pre-owned inventory, you likely have two goals:
- Acquire cars your customers want to buy
- Reinforce your bottom line
Further simplified, you’re looking for the right car at the right price. How can you guarantee that these goals are in line with one another? Those are two birds just waiting to be taken care of with a single stone, but you need the proper tools and strategy if you want to pull it off.
MAXDigital offers just the solution you need: an exclusive Cost-to-Market Appraisal tool that lets your dealership effectively leverage data.
Let’s take a closer look at what we mean by cost-to-market appraisal and why it’s vital to your success in the digital age of car-shopping.