Sports are exciting, they bring people together, and provide a sense of belonging. This community-centric, positive atmosphere is what almost every dealer strives to bring to their dealership.
How can you use sports to build even more trust with your customers?
In today’s technology-driven world, customers usually begin by shopping on your website, follow through to your listings, and eventually end up in your dealership’s showroom. What if once that customer arrived, they saw a jersey signed by their favorite athlete displayed on the wall? It can potentially push your sale over the goal line.
Find out more about how you can score points with your customers by winning a framed, autographed jersey for your showroom.
Anyone with an outgoing personality can be a car salesman, right? While it certainly helps to have a lively disposition when selling cars in person, merchandising your inventory online takes a whole different skill set.
Below are five features of an effective automotive marketing initiative.
We’re at a pivotal point in the automotive retail industry. With customers changing their buying habits and research methods, it’s time for self-evaluation. More and more dealerships are looking at their internal processes to find areas for growth and restructuring.
If you want to succeed, you need to identify the weaknesses in your inventory management process and work out a plan to correct them. The best way is to move through your inventory management procedures step by step, starting with stocking, moving to appraisal, and finishing with pricing.
Once you’ve uncovered inefficiencies in your processes, MAXDigital will be here to help you fix them.
FOR IMMEDIATE RELEASE
MAXDigital Strengthens Leadership Team, Focuses on “Stop the Drop” Campaign
Digital Retailing solutions help auto dealers maintain gross profits
CHICAGO — October 5, 2016 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today that Patrick McMullen, previously the SVP of Customer Success, will now be the company’s SVP of Strategy and Innovation. He will be traveling the country to deliver the company’s “Stop the Drop” message which helps dealers maintain gross profits and transform the way they deliver value during every sale.
Additionally, Rebecca Oistad has joined MAXDigital as the company’s VP of Marketing. In her new role, she will focus on building brand awareness, leading marketing communications, and driving demand for the company’s Digital Retailing and inventory management software solutions.