It’s one thing to hear the creator of a product sing its praises, but it’s another when the glowing reviews come from your peers. At MAXDigital, we believe wholeheartedly in our products, but also understand that you might want to hear from the actual dealerships that we work with.
Change is happening at BMW of Palm Springs. John Donaghy joined the BMW of Palm Springs team as the new Center Operator — and he is positively raving about the results seen from MAXDigital’s Marketing and Sales Platform at his previous dealership in Fresno.
Consumer behavior is changing. Potential customers show up to your dealership armed with hours of online research, and they’re ready to battle it out over prices. To compensate, many dealers unnecessarily discount prices just to make a sale.
But it doesn’t have to be this way. Take the MAXDigital self-assessment.
This 5-minute quiz can give you the insight you need into how you can do more to Stop the Drop.
Once your assessment is complete, contact us to learn more about our solutions. If you’d like to see first hand what MAXDigital can do, schedule a free product demonstration. We look forward to working with you and transforming your business.
Haggling. It’s an age-old process every dealership is intimately familiar with. But why do customers feel like every visit to the lot will be a battle? It’s a sad and simple truth: they’ve lost trust in car salespeople.
While that may be hard to hear, there are steps you can take to make your customers more comfortable — and ultimately increase your bottom line.
It’s time to learn the ins and outs of the digital customer’s car-buying process.
Co-op programs have a reputation in the automotive industry — and it’s not always clearly understood. Too often when we ask someone how a co-op works, they respond: A manufacturer gives a dealership free money to increase their advertising budget.
In reality, it’s not that simple. The money supplied by manufacturers for co-op advertising often comes with guidelines because, by definition, a co-op is a cooperative society, business, or enterprise. Basically, when a dealership opts to enter into a co-op with an OEM, all advertising efforts become a joint enterprise with benefits to both parties.
Find out how co-op programs can actually benefit your dealership when used effectively.