A MAXDigital Testimonial Highlight: BMW of Palm Spring

A MAXDigital Testimonial Highlight: BMW of Palm Spring

It’s one thing to hear the creator of a product sing its praises, but it’s another when the glowing reviews come from your peers. At MAXDigital, we believe wholeheartedly in our products, but also understand that you might want to hear from the actual dealerships that we work with. Change is happening at BMW of […]

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5 Ways A Self-Assessment Can Improve Your Sales Process

5 Ways A Self-Assessment Can Improve Your Sales Process

Consumer behavior is changing. Potential customers show up to your dealership armed with hours of online research, and they’re ready to battle it out over prices. To compensate, many dealers unnecessarily discount prices just to make a sale. But it doesn’t have to be this way. Take the MAXDigital self-assessment. This 5-minute quiz can give […]

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Evolve Your Sales Process: Learn the 4 Steps of Modern Car Buying

Evolve Your Sales Process: Learn the 4 Steps of Modern Car Buying

Haggling. It’s an age-old process every dealership is intimately familiar with. But why do customers feel like every visit to the lot will be a battle? It’s a sad and simple truth: they’ve lost trust in car salespeople. While that may be hard to hear, there are steps you can take to make your customers […]

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Key Advantages of Co-op Programs and OEM Partnerships

Key Advantages of Co-op Programs and OEM Partnerships

Co-op programs have a reputation in the automotive industry — and it’s not always clearly understood. Too often when we ask someone how a co-op works, they respond: A manufacturer gives a dealership free money to increase their advertising budget. In reality, it’s not that simple. The money supplied by manufacturers for co-op advertising often […]

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