There’s no shortage of things to see and do in the city of New Orleans. And if you just happen to be there during the NADA Convention and Expo in January of 2017, one of those things is to stop by the MAXDigital booth.
MAXDigital, an industry leader in helping car dealerships optimize their online presence in order to maximize sales, will be well-represented during the annual convention put on by the National Automobile Dealers’ Association.
New Orleans is known for its Super Bowls, and the MAXDigital sports bar will be open for business where visitors can have a drink and take in the action on more than 10 TV’s. While you’re there, go ahead and fill out a survey and be entered to win a $250 gift card.
Better yet, complete a live MAXDigital product demonstration and receive a $100 Visa gift card just for doing so. Plus, you’ll be entered in a drawing to win a framed autographed jersey from Hall of Fame quarterbacks Joe Montana, Dan Marino or John Elway.
We’ll also be hosting a pop-a-shot tournament with prizes for the highest scores from each day.
About the Convention
The four-day convention and expo, tabbed the “Auto Industry Event of the Year,” runs from Jan. 26-29 at the New Orleans Ernest N. Morial Convention Center. Automotive dealers in attendance will have the opportunity to network with major automotive manufacturers, share ideas, learn about new insights and trends in the industry, listen to keynote speakers and participate in workshops. You’ll also have the opportunity to connect with vendors like MAXDigital who are reshaping and redefining the way cars are bought and sold.
In addition to acquiring a wealth of knowledge and meeting other important people in the industry, there will also be time for fun with the NADA100 Carnival. On Jan. 26 at Mardi Gras World, NADA will be celebrating its 100th anniversary with live music including Foreigner and New Orleans jazz musicians along with cuisine from some of New Orleans’ most famous establishments.
Register for the NADA Convention and Expo now and do New Orleans MAXDigital style!
The holiday season is the biggest time of year for retailers and the automotive industry shouldn’t be excluded. The end of the year is a busy time for dealerships as they rush for yearly sales goals and quotas, and the current year’s inventory needs to be moved to make room for next year’s models. These factors have led December to be a prime car shopping time for consumers.
So how can dealerships take advantage of the holiday rush? Here are five ideas for automotive marketing for the holiday season that will bring the holiday shopping rush to your showroom.
How to Make Your Automotive Merchandising More Festive
Put Some Holiday Spirit in Your Dealership
Your dealership should always be a warm and inviting place for customers, and this is especially true during the holiday season. Don’t just string up a couple lights and call it a day. Get the biggest tree you can find, set up a train that moves throughout the showroom, and pass out free hot cocoa. Bestowing the spirit of the holidays on your customers will bring out their spirit of shopping.
Get Interactive on Social Media
The Holidays are a great time to be interactive on social media. Have some fun by holding a contest for the ugliest Christmas sweater or funniest family holiday photo. Give some concert tickets — perhaps Trans-Siberian Orchestra — for the winner.
Send a Holiday Card
Holiday cards are a perfect opportunity for some direct mail marketing. Put together a card featuring your staff and some inventory and toss in a coupon for a service.
Run a 12 Days of Giving Sale
Run a 12-day sale with each day offering a different type of incentive for a different vehicle on your lot. Start small and gradually build up to a blockbuster sale on the 12th day.
Have a Toy Drive
Hold a toy drive at your dealership and offer an incentive to anyone who brings in a toy, such as a discounted service or increased trade-in value.
Schedule a Demo
It’s the season of giving, so how about a bonus idea? No matter the time of year, you can always schedule a demonstration to see how MAXDigital can enhance your automotive marketing efforts and optimize your sales.
A vehicle details page (VDP) is the page on your website that provides specific information about a particular vehicle in your inventory. And it’s also the most important page on your website.
Visitors to your website will land on a vehicle details page after clicking through from an inventory search. For example, if a visitor uses your search criteria to look for used Toyota Corollas from model years 2008-2013, they will be presented with a list of vehicles in your inventory that match that criteria. Clicking on any of the results will then take the visitor to the vehicle details page, which will offer up in-depth information about that particular car.
Some of the items to optimize your VDP include:
- Photos of the vehicle
- Pricing details along with any discounts or incentives and a payment calculator
- A description of the vehicle that details the mileage, drivetrain, engine, transmission, fuel efficiency, and features
- Safety ratings and features
- Information on any options, packages, accessories and warranties
- Links to similar vehicles in your inventory
Why a VDP is Important
Your vehicle details pages are critical to your business because visitors to these pages are lower in the sales funnel and more serious about making a purchase. They have already narrowed down their search criteria and are now zeroing in on specific cars in your inventory — and likely that of your competitors.
The VDP has shown to be a proven indicator of sales activity. Research suggests that an increase of just 0.14 VDP views per customer can lead to a 62% boost in conversion rate. In other words, a poor VDP will likely cause a website visitor to be a “one-and-done,” leaving your site after experiencing an unsatisfactory VDP. But a visitor that enjoys a positive user experience with one of your VDPs is more likely to click another, thereby drastically increasing the chances of a conversion.
How to Make Your VDP Work for You
MAXDigital turns browsers into buyers through the implementation of better vehicle details pages. Our VDP’s go beyond the basics to include:
- CARFAX® vehicle history reports
- Market pricing and trade-in value data
- Ratings provided by Dealer Rater
- Unique branding
- Mobile optimization
You can even use your smartphone to take pictures of inventory the second it rolls onto the lot, upload it to your listing and have it instantly distributed to over 300 websites including Autotrader and Cars.com.
Schedule a demonstration with one of our team members today to see what a vehicle details page could look like on your website and what sales should look like on your lot.