How to Monitor Your Online Reputation: What Are They Saying About You?

How to Monitor Your Online Reputation: What Are They Saying About You?

Research suggests that nearly 80 percent of consumers read online reviews before making a purchase. Close to 90 percent of people trust those reviews as much as they do friends or family. Today’s business owners have less control over their reputation than ever. But there is still plenty you can do to monitor and shape […]

Continue Reading

5 Skills Every New Employee Needs to Sell Cars in Today’s Market

5 Skills Every New Employee Needs to Sell Cars in Today’s Market

Selling cars is a challenging yet rewarding career. And like almost any profession, there are certain skills that are shared by all the best employees in the industry. Below are five skills all new car sales team employees should learn if they want to succeed in the business. How To Sell Cars in the Digital […]

Continue Reading

5 Ways Automotive Marketing is Changing With New Technology in 2017

5 Ways Automotive Marketing is Changing With New Technology in 2017

It’s no secret that technology has changed the way people do everything, and car buying has been no exception. Consider the fact that around 88 percent of people use the internet at some stage of their car buying process. As technology continues to evolve all the time, so does the way it impacts automotive marketing. […]

Continue Reading

Selling More Cars One Improved Vehicle Display Page at a Time

Selling More Cars One Improved Vehicle Display Page at a Time

If your inventory page is the bait, your vehicle display page (VDP) is your hook. And in order to reel your customer in, that hook better be sharp. MAXDigital specializes in optimizing the online presence of car dealerships and among the many ways we help dealers better reach their digital audience is by refining their […]

Continue Reading

5 Tips to Merchandise Effectively and Win the Digital Customer

5 Tips to Merchandise Effectively and Win the Digital Customer

With so much information available to today’s online consumers, auto dealerships have to work harder than ever to gain their customers’ attention. Studies show that around 60 percent of the car shopping experience now consists of time spent on third-party sites. This means a dealer’s online merchandising efforts must be properly aligned with the information […]

Continue Reading