As the United States automotive continues to transform, record numbers of Americans are choosing to buy used cars. This is great news for used car dealerships. However, with this increase in demand comes an increase in the need for a steady supply of well-priced used vehicles.
This need for cars was a major concern for Michael Cavanaugh, Chief Operating Officer of CARite. CARite is a chain of 24 dealerships spread across 10 states. Cavanaugh said, ““When all you do is used cars, you need to source a lot of cars.”
Recently CARite switched to MAX Digital and now experience a significantly improved vehicle acquisition process.
Learn How CARite Improved Their Used Inventory Management with MAX Digital
Most used dealerships have similar problems sourcing cars. With a recent major expansion, this issue is particularly pressing for Cavanaugh. However, finding cars is just a small piece of the problem.
“One of our mottos is ‘Better Cars, Better Experience,’” Cavanaugh said. “We source late-model, low-mileage cars and price them at or below market.” With the increase in online car shopping, consumers are aware of the value of cars, leading used vehicle dealers like CARite to price their cars very close to market value.
To be able to price their vehicle appropriately, dealerships need to be able to buy at a fair price. Cavanaugh says, “We don’t have the luxury of paying too much and then making it up by selling for more. Finding the right cars at the right price is paramount to us.”
MAX Digital’s Inventory Management Software makes it easy to find cars for the right price. The software’s Acquisition function finds you nearby vehicles for sale based on your dealership’s sales history and market data.
Vehicles are appropriately priced by the Appraisal tool, so you get a fair price before you buy. With their focus on providing no hassle low pricing, this helps CARite get the most from their sales.
MAX doesn’t stop at inventory management. The MAX Content Generation Engine generates detailed VDPs and ads for your website. “One of the reasons we like MAX is that they not only have good market data before we purchase, but their program generates really good content and descriptions on each vehicle for the consumer,” Cavanaugh says.
MAX Digital: Helpful Software, Attentive Service
MAX Digital is more than just a software solution. Once you start working with MAX, you’ll get a full-service partner. It is this attribute that Cavanaugh enjoys the most.
Cavanaugh says, “It’s a really good value for us. They have been better to work with than any other tech vendor I work with… Every employee genuinely cares about you and wants you to be successful. MAXDigital is a core part of our business; we wouldn’t be as successful as we are without them.”
Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. This month MAXDigital is honoring BMW of Murrieta as July’s Dealership-of-the-Month! We are celebrating them because of their commitment to MAX Digital Showroom and a culture of value-based selling. As a result, the team there has seen a 45% improvement in their average price drop since March. BMW of Murrieta is a growing and thriving dealership within the Hendrick Automotive Group, which has more than 100 dealerships throughout the United States, and is very involved with their local BMW Club. We look forward to watching their steady growth, and continued use of MAX Digital Showroom to build trust and transparency with customers by selling based on quality and value. Again, congratulations from the entire MAXDigital team!
The unfortunate truth is, people just don’t trust car salespeople. They consistently rank as one of the least trusted professions in the US, and there’s one central reason why: people need to buy cars, but don’t like being sold to.
MAXDigital wants to help you change the narrative of automotive sales.
Innovations in information technology have changed the automotive market in profound ways. These same changes have created new opportunities for salespeople to build trust with customers. The MAX Digital Automotive Merchandising Tool lets you train your sales team to become automotive experts who can gain the confidence and sales of modern consumers.
How Your Automotive Sales Team Can Gain Customer Trust
88% of consumers use the internet to shop for cars, and increasingly, larger portions of the decision-making process happen online. These shoppers are looking for honesty and information once they make their way to the dealership. They’re looking for someone to facilitate their purchase, not a salesperson. MAX Digital gives sales staff the power to give consumers the facts they desire.
Today’s car buyer isn’t willing to just take your word on a car. They want to know the value of things before they buy. They’ll want to know what they can expect from the vehicle, and they’ll do much of their research before stepping through the doors of your dealership.
MAX for Website creates highly informative Vehicle Detail Pages, and MAX Ad distributes thorough ads to hundreds of third party websites, giving them all the information they need. These pages also list heavily supported prices, letting consumers know they’re getting a great deal.
Be an Expert
With the amount of homework consumers do before they stop in the dealership, it is very likely they know more about the vehicle they want than you do. It is almost impossible for every salesperson to know everything about all the cars on your lot.
MAX Digital Showroom puts this information at your sales team’s fingertips through their smart devices. Consumers can easily take on any question or concern with confidence thanks to MAX’s effective platform.
A simple method of gaining trust is to connect with your customer on a personal level. Don’t just talk at them, but listen to them. By listening, you can get a better idea of what they want from their new vehicle. This helps you better craft the experience to the individual and helps the customer feel like you have their interests in mind. People in the digital age are having individualized buying experiences. Why should they want automotive sales to be any different?
Consumers need information. MAX Digital provides your automotive sales team with a unique tool to gain customer trust by providing transparent and thorough information. Schedule a product demonstration to see what our software can do for you.