MAXDigital Wins 2019 AWA Award for MAX Path to Purchase Appraisal Tool MAXDigital is proud to announce it has won a 2019 Automotive Website Award (AWA) in the Rising Stars category for its Path to Purchase software. Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. Since then, they’ve become a benchmark in the automotive industry for innovative products in technology, design, search marketing and social media. MAXDigital’s latest software offering, Path to Purchase, is an expansion into the trade-in process. It makes the appraisal process more collaborative in-store allowing dealers to acquire better inventory with a better margin, while improving CSI. MAXDigital piloted Path to Purchase at dealerships across the country throughout 2018. After months of testing, gathering feedback and making enhancements, the tool was introduced to the masses at the 2019 NADA show in San Francisco, CA. “We congratulate MAXDigital for being named a 2019 AWA winner, and thank them for their continued innovation in this area of automotive marketing,” said Brian Pasch, automotive industry author, speaker and creator of the awards program. This year, the AWAs took place on January 24th, 2019—the night prior to the start of the National Automotive Dealers Association Convention. The City Club of San Francisco hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and two individuals. For more information about all the winners of the AWAs, please visit http://awa.autos/.
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