5 Tips for Automotive Marketing During the Holidays
December 19th, 2016 by MAXDigital
How to Make Your Automotive Merchandising More Festive
Put Some Holiday Spirit in Your Dealership Your dealership should always be a warm and inviting place for customers, and this is especially true during the holiday season. Don’t just string up a couple lights and call it a day. Get the biggest tree you can find, set up a train that moves throughout the showroom, and pass out free hot cocoa. Bestowing the spirit of the holidays on your customers will bring out their spirit of shopping. Get Interactive on Social Media The Holidays are a great time to be interactive on social media. Have some fun by holding a contest for the ugliest Christmas sweater or funniest family holiday photo. Give some concert tickets — perhaps Trans-Siberian Orchestra — for the winner. Send a Holiday Card Holiday cards are a perfect opportunity for some direct mail marketing. Put together a card featuring your staff and some inventory and toss in a coupon for a service. Run a 12 Days of Giving Sale Run a 12-day sale with each day offering a different type of incentive for a different vehicle on your lot. Start small and gradually build up to a blockbuster sale on the 12th day. Have a Toy Drive Hold a toy drive at your dealership and offer an incentive to anyone who brings in a toy, such as a discounted service or increased trade-in value. Schedule a Demo It’s the season of giving, so how about a bonus idea? No matter the time of year, you can always schedule a demonstration to see how MAXDigital can enhance your automotive marketing efforts and optimize your sales.December 19th, 2016 / by MAXDigital / Posted in Sales Strategy
