Each day brings a chance to grow and learn. For automotive retail, this means an opportunity to deliver new and better experiences for your customers and employees. Selling cars is more than just moving merchandise. There is an art to it. Customers come to you with their hopes and dreams. As a dealer, an important function of your job is not only maintaining the success of your lot, but ensuring that your customers understand the process and are empowered through the experience. As we change gears in the new year, now is the time to put an emphasis on how to sustain growth. Here are five tips to help you out.
5. Embrace the digital journey
The old school way of doing things is still lingering, but it is time to step into the future. The industry has learned a lot in 2020. If you want to grow your business, hold more gross, improve the customer experience…then you need to take the lessons learned in the last 12 months to springboard to the next level. Embrace digital trends now as they will continue to develop over time.
4. Bridge the gap between your dealership and your customers
Now is the time to get creative. There are tons of digital retail solutions and sales enablement tools on the market. The goal is to attract customers by meeting them where they are. Each shopping journey is unique, but by providing new touchpoints, you will be able to lead them through a well-integrated buying experience.
Move past the outdated notion that car salespeople are not trustworthy by empowering your staff. Your salespeople should be viewed as trusted consultants. In order to accomplish this, you need to supply your staff with quality data. Don’t skimp on this, as data as a whole will be a powerful ally for your dealership now and in the future. Data is the backbone of everything from inventory management to trade-in and appraisal.
2. Keep it simple
All too often, it is easy to make things more complicated than is needed. The car buying process is already daunting for many. In order for a more streamlined approach, consider integrating new solutions that directly impact your dealership and customers. Don’t overthink this. There are plenty of partners available to assist in your journey of becoming known for your ability to deliver the most uncomplicated experience in town. Focus on the digital aspects of retailing and concentrate on providing an experience that is in tune with how your customer wants to shop. A digital showroom is the perfect solution for making the buying process as simple as possible.
1. Get creative with acquiring inventory
Keeping your lot stocked is important to your success. Used vehicles will continue to be a driving factor in bringing customers to your dealership. That is why it is critical for dealers to take a deep dive into uncovering new and inventive ways for building inventory. Being successful here takes time, patience, and dedication. However, in doing so, you will increase traffic to your store. Dive into modern solutions and expand your reach today in order to reap the benefits tomorrow.
There are a number of ways to make your dealership more successful. Don’t be afraid to ask questions. Do your research to discover what new tools and solutions are available for your business. The automotive retail industry will continue to push further into the digital space. More and more, your customers are going to expect that you will be able to meet their needs. The first step for you as a dealer is to schedule a demo with MAX Digital to discover what solutions are available for your unique needs.