Auto consumers are more informed and empowered than ever, and they are coming into your dealership armed with hours of research. In many cases, they’ll know more about the vehicle they want the salespeople on your showroom floor. MAX Digital’s innovative app gives your team the information they need to hold their own against customers looking to get a price decrease.
How MAX Digital’s App Lets Car Salesmen Keep Up with Customers
The internet has given auto consumers unprecedented access to product research, and they are using it. They expect detailed information on every vehicle they’re researching, and over the course of their shopping, they’ve come to know the car they intend to buy backward and forward. They will use this information to try to drop the price.
Compare this to your sales team. There are dozens of vehicles on your lot, each with its own specs, history, features, and packages. Even the best salesman can’t memorize every one of them. MAX Digital Showroom, a part of the MAX Digital merchandising app suite, empowers your sales team with the info they need to combat price reductions.
All Your Vehicle Information, in the Palm of Your Hand
Through the MAX Digital Showroom car salesman app, your sales team will have convenient access to the vehicle information for every car on your lot through their smartphone or tablet. All they need is a quick scan to pull up an intuitively laid out vehicle information page (VDP.) This lets any salesman easily and quickly respond to customer concerns and field questions. By proving they know their stuff, your salesmen will also gain the trust of shoppers.
Easily Share High-Quality VDP’s
Showing off an impressive feature of your vehicle? Customers don’t just have to take your word for it. MAX Digital Showroom let your sales team send attractive, MAX for Website-optimized VDPs directly to their smart devices.
Justify Pricing for Those Tough Negotiations
Customers are hoping that they can use their knowledge of your vehicle to knock some money off the price. MAX Digital Showroom fights this drop, by providing detailed price justification. Your sales team will be able to show how your car compare to market averages and demonstrate the value each unique feature or package adds.
This app also helps combat showrooming. If your customers show you lower-priced versions of the same car nearby, you can easily explain the price difference by showing what your vehicle has that the other doesn’t.
Stop lowering your prices on your vehicles. Let MAX Digital give your sales team the information they need to protect your profit margins with our convenient car salesman app. Schedule a product demo or contact us to learn about how MAX can help you.