ARCHIVES

Author: MAXdigital

MAXDigital Executive VP’s Take: Are You Getting It Wrong With Car Inventory Pricing?

November 2nd, 2018 by

I recently read an article in Auto Remarketing about Dale Pollack and how his views changed on how dealers should price their vehicles. I want to applaud Mr. Pollack for humbly communicating to the industry that he “got it wrong” when it comes to the model referred to as “velocity.” It takes a man of […]

Continue Reading »

Northwood University Students Embrace Sales Technology at Annual Auto Show

November 1st, 2018 by

MAXDigital’s Executive Vice President, Mike Cavanaugh with Northwood University senior, Todd Hinton at Northwood University International Auto Show. Northwood University Students Embrace Sales Technology at Annual Auto Show CHICAGO — November 1, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, empowered Northwood University students during their annual student-led auto show by providing […]

Continue Reading »

Congratulations MINI of Portland, Our October Dealership of the Month

October 29th, 2018 by

Every month, MAXDigital recognizes and celebrates a car dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAXDigital is honoring MINI of Portland with our October Dealership-of-the-Month. The team’s hard work and effort have paid off. We want to thank them for fully incorporating and actively using MAX Digital Showroom and always being willing to […]

Continue Reading »

Stop Racing to the Bottom — Increase Profits With Fair Value Pricing

October 17th, 2018 by

Why “race to the bottom” to move inventory when you can use pricing proof points to hold value and increase profits? Using pricing proof points to reinforce the fair value prices of your inventory gives customers confidence that they’re getting a fair deal on the vehicle they’re buying. Racing to the bottom against the competition or […]

Continue Reading »

How to Stop the Drop With the MAXDigital Inventory Management Tool

October 15th, 2018 by

Modern car shoppers are equipped with more knowledge than ever before, spending hours online learning almost everything they need to know about a car, from performance capabilities to forward-thinking features, before they even show up to your dealership. This also means that consumers have done their online research about vehicle prices. If you feel the […]

Continue Reading »

Congratulations Bluebonnet Jeep, MAXDigital’s September Dealership of the Month!

September 22nd, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Bluebonnet Jeep with our September Dealership-of-the-Month! MAXDigital is celebrating Bluebonnet Jeep for their ability to continue to use the FirstLook and MAX Platforms to increase sales and hold more […]

Continue Reading »

How to Calculate Cost-to-Market Appraisals

September 18th, 2018 by

It is important to do cost to market appraisals correctly and thoroughly. There are 2 types of markets that need to be considered when appraising and pricing vehicles as they come into inventory: the general area markets and the dealership specific markets (or internal markets). Types of Markets 1. General area markets tell the dealership […]

Continue Reading »

How To Create Success Through Your Dealership’s BDC

September 11th, 2018 by

Customers need to feel confident that all their questions will be answered when they contact your dealership, and your BDC team is the key to that confidence. When managing and coaching people in your dealership’s BDC, there are some things you can do to help set your team up for success. In this video, Mike […]

Continue Reading »

How to Improve Your Dealership Sales System

September 6th, 2018 by

Today’s car shopper has a wealth of knowledge at their fingertips. That’s why it’s important for your sales team to have the tools and information to meet their demands. So how can you improve your dealership sales system with training and technology for the modern era? Let us show you. Optimizing Your Dealership Sales System […]

Continue Reading »

Pricing Proof Points — Good for Consumers & The Sales Team

August 20th, 2018 by

Pricing proof points like Kelly Blue Book (KBB), NADA, and packages help consumers know they are getting a fair deal on a vehicle. They provide factual information to back up why the vehicle is priced the way it is. In fact, 78 percent of consumers will not purchase a vehicle without some sort of 3rd […]

Continue Reading »