Category: Automotive Digital Trends

There are various trends that affect the automotive industry. These blogs will help dealers understand the current state and the trajectory of their business vertical. You’ll get insight about how manufacturers are responding to the changing marketplace, new tools and resources that can help your dealership, and other trends that arise out of the growing need for a digital presence.

Millennials Car Buyers Divided and the Opportunity for Automotive

October 15th, 2019 by

You probably know that Millennials are the largest car buying group today and also the largest portion of your workforce. They are driving turnover in the industry and adopting technology. What you may not know is they are not a monolithic group. They have some significant differences that spell opportunity for dealerships. According to a […]

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The Salesperson v. Car Shopper Information Imbalance

September 20th, 2019 by

Your sales staff is knowledgeable and they know a lot about cars and models in general. But on any specific unit on your lot, how long do you think your sales reps have to learn about the details on that exact vehicle? Maybe 20-30 minutes on the high side? Meanwhile your potential car buyers have […]

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Digital Retailing & Your People Strategy

September 17th, 2019 by

By Candice Crane Carvana continues their record growth, just reporting their 22nd consecutive quarter of triple digit revenue growth with a 95% gain in volume year over year further demonstrating the buyer appetite for a new model. As I talk to dealers they know they need to move down a new path, but many times […]

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Hunting for Gross Profits

September 10th, 2019 by

By Mike Cavanaugh, Executive Vice President at MAX Digital Hunting for profit is a pretty universal theme in business, but in the auto industry, especially on the retail front, it’s got its own special set of challenges. Within Automotive, the retail sector has had the most compressed margins. A recent McKinsey study shows the gap […]

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The CarMax Effect: The New Reality at Auction

September 3rd, 2019 by

By Jasen Rice, Founder of LotPop I’m hearing a lot of hesitation on buying at auction. I was on a call with a dealer and he said, “Man, these guys from CarMax and Carvana are standing in the lane with their hands up buying everything.” I get that you just aren’t able to buy cars […]

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The Future of Amazon in Automotive

August 16th, 2019 by

By Kim Evenson, Senior Vice President, Marketing at MAX Digital Amazon threatens entry into every retail category. In August of 2016 Amazon debuted an informational automotive section as an initial foray into the category. In February of 2018 they shared details on their approach in their blog titled, “How Amazon helps customers shop for cars.” […]

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What Dealers Need to Know About Millennial Women Car Buyers

June 12th, 2019 by

Millennials are, without a doubt, the most important car-buying group for auto dealers today. Not only are millennials the largest generation in today’s workforce, they have the highest purchase intent across any generational group. Thirty four percent of millennials intend to purchase a vehicle in the next 12 months.1 This trend will only continue as […]

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4 Must-Know Consumer Car-Buying Trends

May 7th, 2019 by

The dealership used to hold the power in the purchase decision. Now your customer holds the keys. Read up on these consumer car-buying trends and how your dealership can compete in today’s modern market. 1) Millennials lead the way Millennials have the highest purchase intent across any generational group. According to the 2018 Mintel study, […]

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Mike Cavanaugh with Alpha Dawg Jim Zieglar

April 16th, 2019 by

During a recent Facebook live interview, MAX Digital EVP Mike Cavanaugh chatted with “the Alpha Dawg” Jim Zieglar about solutions to help dealers succeed. They discussed digital retailing, turning salespeople into instant experts, a collaborative trade-in process and much more. J: Hi, Jim Zieglar the Alpha Dawg and I’ve got an exciting show for you […]

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5 Ways to Maximize Dealership Profits with Omni-channel Retailing

April 1st, 2019 by

As customer purchasing behavior evolves, the automotive industry needs to be prepared and adapt in this omni-channel world. Omni-channel retailing in automotive meets the customer where they are, from online to in store. Creating a simple, transparent process that maximizes profit doesn’t have to be hard. There are easy steps you can take – and […]

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