People-First Auto Retailing: How to Keep Up with Shifting Consumer Demands

People-First Auto Retailing: How to Keep Up with Shifting Consumer Demands

A revolution is happening in the automotive retail industry. Customers are looking for a more transparent, evidence-based shopping experience. And they want the process to move faster. With this shift, dealers are re-thinking their sales process.

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5 Steps to Build Your Dealership’s Brand Promise

5 Steps to Build Your Dealership’s Brand Promise

A brand promise helps define your dealership for customers. It tells them who you are, reflects your character, reputation, value proposition and how you differentiate yourself from the competition. Most importantly, a brand promise presents your commitment to your customers and explains why you deserve their business. Step 1: Define How You Do Business Start […]

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How to Arm Your BDC Team So They Can Set More Appointments

How to Arm Your BDC Team So They Can Set More Appointments

Your BDC team is often the first point of contact the customer has with your dealership. And as the saying goes, you never get a second chance at a first impression. So ask yourself, what impressions are your BDC teams giving off? The mission of the BDC team is to set appointments for each inquiry […]

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5 Ways Dealerships Can Reach the Decision Maker: Women

5 Ways Dealerships Can Reach the Decision Maker: Women

By Anne Fleming, President & CEO, Women-Drivers.com Female buyers made up an estimated $445 billion of new car sales in 2017 alone. With women now buying 4.5 out of every 10 vehicles, the average dealership is selling 819 total new and used vehicles annually to this audience. The data doesn’t lie: women are making extraordinary […]

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How Your Automotive Merchandising Can Reach In-Market Buyers

How Your Automotive Merchandising Can Reach In-Market Buyers

In the information age, auto consumers have taken a more active role in their buying decision than ever before. In fact, there are shoppers looking for the cars on your lot right now. They’ve just moved their search from the dealership to the internet. The key to success in this new market is gearing your […]

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What is Automotive Merchandising and Why Does it Matter?

What is Automotive Merchandising and Why Does it Matter?

In today’s incredibly competitive and increasingly digital automotive market, dealerships need to do whatever they can to set themselves apart from their competition. Chances are there’s a dealership a short distance away that also sells the same vehicles you do, and at similar prices. So, how can you make sure shoppers come to your dealership […]

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Reviewing the 8 Most Important Tools at an Automotive Dealership

Reviewing the 8 Most Important Tools at an Automotive Dealership

The most important automotive tools are not a socket wrench or tire jack. They are the ones used to acquire, appraise, merchandise and sell cars. Below is just a sampling of the many automotive tools you’ll find at MAXDigital. Does Your Dealership Make the Most of These Automotive Tools? Vehicle pricing tool. A vehicle that […]

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How to Monitor Your Online Reputation: What Are They Saying About You?

How to Monitor Your Online Reputation: What Are They Saying About You?

Research suggests that nearly 80 percent of consumers read online reviews before making a purchase. Close to 90 percent of people trust those reviews as much as they do friends or family. Today’s business owners have less control over their reputation than ever. But there is still plenty you can do to monitor and shape […]

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How Long Will the Good Times Last? Selling in an Increasingly Digital Marketplace

Dealerships face a constant struggle to sell in a digital marketplace that continues to grow. The vast majority of consumers research vehicles online before ever stepping foot inside a dealership. On average, they spend 12 hours researching vehicles online, and many times are still researching while in your showroom. This new buying process means it […]

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Key Advantages of Co-op Programs and OEM Partnerships

Key Advantages of Co-op Programs and OEM Partnerships

Co-op programs have a reputation in the automotive industry — and it’s not always clearly understood. Too often when we ask someone how a co-op works, they respond: A manufacturer gives a dealership free money to increase their advertising budget. In reality, it’s not that simple. The money supplied by manufacturers for co-op advertising often […]

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