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Category: Best Practices

At MAXDigital, we believe that imparting current best practices for various dealership operation is an essential part of our duties. These blogs aspire to help dealer principals, general managers, and others within the organization to understand what today’s consumer expects from the purchasing process, what are the most effective strategies for inventory and merchandising, and other vital functions that allow a dealership to succeed in the current market.

What is Automotive Merchandising and Why Does it Matter?

September 13th, 2017 by

In today’s incredibly competitive and increasingly digital automotive market, dealerships need to do whatever they can to set themselves apart from their competition. Chances are there’s a dealership a short distance away that also sells the same vehicles you do, and at similar prices. So, how can you make sure shoppers come to your dealership […]

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Reviewing the 8 Most Important Tools at an Automotive Dealership

March 27th, 2017 by

The most important automotive tools are not a socket wrench or tire jack. They are the ones used to acquire, appraise, merchandise and sell cars. Below is just a sampling of the many automotive tools you’ll find at MAXDigital. Does Your Dealership Make the Most of These Automotive Tools? Vehicle pricing tool. A vehicle that […]

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How to Monitor Your Online Reputation: What Are They Saying About You?

February 28th, 2017 by

Research suggests that nearly 80 percent of consumers read online reviews before making a purchase. Close to 90 percent of people trust those reviews as much as they do friends or family. Today’s business owners have less control over their reputation than ever. But there is still plenty you can do to monitor and shape […]

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How Long Will the Good Times Last? Selling in an Increasingly Digital Marketplace

January 12th, 2017 by

Dealerships face a constant struggle to sell in a digital marketplace that continues to grow. The vast majority of consumers research vehicles online before ever stepping foot inside a dealership. On average, they spend 12 hours researching vehicles online, and many times are still researching while in your showroom. This new buying process means it […]

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Key Advantages of Co-op Programs and OEM Partnerships

November 4th, 2016 by

Co-op programs have a reputation in the automotive industry — and it’s not always clearly understood. Too often when we ask someone how a co-op works, they respond: A manufacturer gives a dealership free money to increase their advertising budget. In reality, it’s not that simple. The money supplied by manufacturers for co-op advertising often […]

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5 Keys to More Effective Merchandising of Your Automotive Inventory

October 21st, 2016 by

Anyone with an outgoing personality can be a car salesman, right? While it certainly helps to have a lively disposition when selling cars in person, merchandising your inventory online takes a whole different skill set. Below are five features of an effective automotive marketing initiative.

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How Car Dealers Can Optimize Used Vehicle Inventory Performance

September 9th, 2016 by

If you work at a car dealership in 2016, you’re in a good place. The most recent NADA Data Report says that “the past six years have been the longest period of new-vehicle sales growth since the 1920s,” and this year’s outlook shows the trend continuing. Here are some of the milestones attached to that […]

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3 Reasons Why Every Dealer Needs Precision in Pricing

August 24th, 2016 by

Today, savvy car shoppers do most of their research before they stop by your showroom. They narrow down a selection of cars they want, investigate trim levels and feature lists, and carefully consider option packages. Customers want to figure out the mental math behind a vehicle’s price tag before ever hopping in for a test […]

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How Real-Time Data Improves Your Sales Process

August 12th, 2016 by

  The car-buying process has moved online. Most customers are doing research on a combination of OEM, third party, and dealership websites. Once they visit a dealership, they spend time showrooming, comparing the cars on your lot to your competition across town. If you want to adapt to the digital age, protect your margins, and […]

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What is the Importance of Cost-to-Market Appraisals?

August 5th, 2016 by

When you’re doing car appraisals for your pre-owned inventory, you likely have two goals: Acquire cars your customers want to buy Reinforce your bottom line Further simplified, you’re looking for the right car at the right price. How can you guarantee that these goals are in line with one another? Those are two birds just […]

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