Dealerships face a constant struggle to sell in a digital marketplace that continues to grow. The vast majority of consumers research vehicles online before ever stepping foot inside a dealership. On average, they spend 12 hours researching vehicles online, and many times are still researching while in your showroom. This new buying process means it […]
Co-op programs have a reputation in the automotive industry — and it’s not always clearly understood. Too often when we ask someone how a co-op works, they respond: A manufacturer gives a dealership free money to increase their advertising budget. In reality, it’s not that simple. The money supplied by manufacturers for co-op advertising often […]
Anyone with an outgoing personality can be a car salesman, right? While it certainly helps to have a lively disposition when selling cars in person, merchandising your inventory online takes a whole different skill set. Below are five features of an effective automotive marketing initiative.
If you work at a car dealership in 2016, you’re in a good place. The most recent NADA Data Report says that “the past six years have been the longest period of new-vehicle sales growth since the 1920s,” and this year’s outlook shows the trend continuing. Here are some of the milestones attached to that […]
Today, savvy car shoppers do most of their research before they stop by your showroom. They narrow down a selection of cars they want, investigate trim levels and feature lists, and carefully consider option packages. Customers want to figure out the mental math behind a vehicle’s price tag before ever hopping in for a test […]
The car-buying process has moved online. Most customers are doing research on a combination of OEM, third party, and dealership websites. Once they visit a dealership, they spend time showrooming, comparing the cars on your lot to your competition across town. If you want to adapt to the digital age, protect your margins, and […]
When you’re doing car appraisals for your pre-owned inventory, you likely have two goals: Acquire cars your customers want to buy Reinforce your bottom line Further simplified, you’re looking for the right car at the right price. How can you guarantee that these goals are in line with one another? Those are two birds just […]
Car manufacturers have a lot of control over their dealerships’ websites. If you own or operate a dealership, you may find it difficult to set yourself apart if you only work with what they give you. Achieving online visibility is easy if you know how to get started.
What people say about your car dealership is more important now than ever before. Two thirds of people who shop online base their purchasing decisions on reviews they read about products and businesses. Those reviews are left by their peers – your customers – and are based directly on their experience with your merchandise and […]
Everyone’s a critic. That’s the reality of living in a world where the internet gives everyone a platform. People eat at restaurants, they go to movies, they shop online, and then they write a review about it. They talk about what they like and don’t like, and they rate their purchase or their experience on […]