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At MAXDigital, there is plenty going on around the office — and around the nation. Our senior management continues to participate in leading national conferences, so we want you to be aware of what’s going on from here in Chicago, Illinois, to Las Vegas to Orlando and beyond. Stay up-to-date with all of our leading ambassadors as we continue to innovate on how dealerships can best reach their consumers.

Northwood University Students Embrace Sales Technology at Annual Auto Show

November 1st, 2018 by

MAXDigital’s Executive Vice President, Mike Cavanaugh with Northwood University senior, Todd Hinton at Northwood University International Auto Show. Northwood University Students Embrace Sales Technology at Annual Auto Show CHICAGO — November 1, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, empowered Northwood University students during their annual student-led auto show by providing […]

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MAXDigital Names Mike Cavanaugh as Head of Strategic Partnerships

April 20th, 2018 by

CHICAGO — April 20, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today that Mike Cavanaugh will be the company’s new Head of Strategic Partnerships. Cavanaugh will be responsible for building strategic partnerships with OEMs and other vendors serving the automotive industry. Cavanaugh has more than two decades of automotive experience […]

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Research Shows Dealers Looking to Change Sales Processes to Combat Turnover, Boost Profits & Improve Customer Satisfaction

March 22nd, 2018 by

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, released new dealer research on the subject of turnover and sales processes. In conjunction with Erickson Research, MAXDigital surveyed nearly 400 dealers across the United States in January 2018. Key findings from the research include: Turnover remains a problem for […]

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MAXDigital Releases Innovative Software Platform to Embrace Customers’ Natural Path to Purchase

March 22nd, 2018 by

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today a first-of-its-kind sales solution, MAX Path to Purchase™. This innovative software removes hassle for customers and provides a streamlined car shopping process, resulting in more sales and higher profits. The new platform will help managers reduce sales staff […]

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Here’s What Happened at the 2017 Digital Dealer Conference

October 2nd, 2017 by

Hundreds of representatives from the country’s biggest automotive dealers, dealership software companies, and automotive marketing experts met at the iconic Paris Hotel and Casino in Las Vegas, Nevada, for =Digital Dealer 23. From September 18-20 these industry leaders shared ideas and strategies on how dealerships can thrive in the changing automotive sales landscape. MAX Digital […]

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Research Shows Dealers Are Overestimating Trust from Customers, Not Completely Knowledgeable About Vehicles and Significantly Dropping Price

April 11th, 2017 by

CHICAGO — April 11, 2016 — MAXDigital, a premium end-to-end software provider for automotive dealers, released new strategic dealer research on the subject of trust and transparency in the digital age. In conjunction with Erickson Research, MAXDigital surveyed U.S. dealers during the 2017 National Automobile Dealers Association (NADA) Convention. Key findings from the research include: […]

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Used Car Prices Dropped in 2016. Are you Equipped to Handle the Pricing and Profit Pressure?

January 31st, 2017 by

As MAXDigital customers know, we have been warning about a shift in the industry since late 2015. Now it’s been confirmed. This month, J.D. Power reported that after years of climbing used-car prices, they’ve fallen into what analysts are calling “the first material decline we’ve seen since the recession.” Read more about what we expect […]

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MAXDigital Re-Designs Digital Showroom, Adds Recall Alert Feature & Enhances Mobile App

January 31st, 2017 by

CHICAGO — January 26, 2016 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today a number of software innovations including a newly re-designed MAX Digital Showroom mobile experience, added recall alert features for appraisals, and an enhanced mobile application. The re-designed MAX Digital Showroom features an updated user interface with larger photos, […]

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MAXDigital is Set to Steal the Show at NADA Convention

January 20th, 2017 by

If you haven’t made plans to attend the 2017 National Automobile Dealers Association (NADA) Convention and Expo, now’s your last chance. The convention, commemorating the 100th anniversary of NADA, will be held Jan. 26-29 in New Orleans. Among the many attractions at this year’s event will be the keynote speakers. Included in the lineup are: […]

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NADA, MAXDigital, and New Orleans: A Combination You Won’t Want to Miss

December 22nd, 2016 by

There’s no shortage of things to see and do in the city of New Orleans. And if you just happen to be there during the NADA Convention and Expo in January of 2017, one of those things is to stop by the MAXDigital booth.   MAXDigital, an industry leader in helping car dealerships optimize their […]

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