Category: Sales Strategy

The sales strategy blogs offered by our professional team at MAXDigital aim to help brand specialists at the dealership level know how to approach the sales process. This differs from our best practices blogs because what you learn here is specifically tailored to the sales approach, not just focusing on what a consumer wants from his or her experience from research to purchase.

Prepare for 2019 With These Dealership Sales Solutions

February 5th, 2019 by

Each new year presents a new set of challenges for car dealerships. Sometimes, it feels like the industry itself is changing faster than the inventory on your lot. That’s why MAXDigital’s software is designed to bring your dealership into the future. Learn how our MAX Path to Purchase Sales System delivers the dealerships sales solutions […]

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How To Appraise Cars for Your Market

November 12th, 2018 by

When customers bring vehicles to your dealership to trade in, it’s crucial to have an accurate appraisal process in place. Precisely appraising vehicles for resale helps protect your profits and keeps you competitive in your market. Keep reading to learn why appraisal is so crucial to your car sales strategy and how MAXDigital’s tools can […]

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How to Stop the Drop With the MAXDigital Inventory Management Tool

October 15th, 2018 by

Modern car shoppers are equipped with more knowledge than ever before, spending hours online learning almost everything they need to know about a car, from performance capabilities to forward-thinking features, before they even show up to your dealership. This also means that consumers have done their online research about vehicle prices. If you feel the […]

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How to Calculate Cost-to-Market Appraisals

September 18th, 2018 by

It is important to do cost to market appraisals correctly and thoroughly. There are 2 types of markets that need to be considered when appraising and pricing vehicles as they come into inventory: the general area markets and the dealership specific markets (or internal markets). Types of Markets 1. General area markets tell the dealership […]

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How To Create Success Through Your Dealership’s BDC

September 11th, 2018 by

Customers need to feel confident that all their questions will be answered when they contact your dealership, and your BDC team is the key to that confidence. When managing and coaching people in your dealership’s BDC, there are some things you can do to help set your team up for success. In this video, Mike […]

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How to Improve Your Dealership Sales System

September 6th, 2018 by

Today’s car shopper has a wealth of knowledge at their fingertips. That’s why it’s important for your sales team to have the tools and information to meet their demands. So how can you improve your dealership sales system with training and technology for the modern era? Let us show you. Optimizing Your Dealership Sales System […]

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Why Trade-Ins Need More Trust and Less Tension

August 9th, 2018 by

In general, people like getting new cars. Cars are a big part of our daily life. But the process is often stressful because of how long it takes. According to Deloitte’s 2018 Global Automotive Consumer Study, car buyer satisfaction dropped considerably for three parts of the dealership experience: pricing and haggling issues, paperwork, and length […]

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Dealer Sales Processes: How the Internet Changed Everything

August 3rd, 2018 by

Car buying starts online. That’s the way it is now. Consumers use the internet to gather information and research vehicles — from trims and features to specs and price — before they even arrive at your dealership. How should your sales people compensate for this shift, connect with consumers, and successfully make sales? At MAXDigital, […]

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What is a Dealership Appraisal Tool and How Can It Help You?

April 16th, 2018 by

In the modern auto sales environment, proper pricing can be the key to profitability for your dealership. Making sure your cars are appraised correctly at every stage of the sales process can give you a significant competitive edge. For quick and accurate pricing, more dealerships are turning to advanced dealership appraisal tools. What Are Dealership […]

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Research Shows Dealers Looking to Change Sales Processes to Combat Turnover, Boost Profits & Improve Customer Satisfaction

March 22nd, 2018 by

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, released new dealer research on the subject of turnover and sales processes. In conjunction with Erickson Research, MAXDigital surveyed nearly 400 dealers across the United States in January 2018. Key findings from the research include: Turnover remains a problem for […]

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