Why Trade-Ins Need More Trust and Less Tension

Why Trade-Ins Need More Trust and Less Tension

In general, people like getting new cars. Cars are a big part of our daily life. But the process is often stressful because of how long it takes. According to Deloitte’s 2018 Global Automotive Consumer Study, car buyer satisfaction dropped considerably for three parts of the dealership experience: pricing and haggling issues, paperwork, and length […]

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Dealer Sales Processes: How the Internet Changed Everything

Dealer Sales Processes: How the Internet Changed Everything

Car buying starts online. That’s the way it is now. Consumers use the internet to gather information and research vehicles — from trims and features to specs and price — before they even arrive at your dealership. How should your sales people compensate for this shift, connect with consumers, and successfully make sales? At MAXDigital, […]

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What is a Dealership Appraisal Tool and How Can It Help You?

What is a Dealership Appraisal Tool and How Can It Help You?

In the modern auto sales environment, proper pricing can be the key to profitability for your dealership. Making sure your cars are appraised correctly at every stage of the sales process can give you a significant competitive edge. For quick and accurate pricing, more dealerships are turning to advanced dealership appraisal tools. What Are Dealership […]

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Research Shows Dealers Looking to Change Sales Processes to Combat Turnover, Boost Profits & Improve Customer Satisfaction

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, released new dealer research on the subject of turnover and sales processes. In conjunction with Erickson Research, MAXDigital surveyed nearly 400 dealers across the United States in January 2018. Key findings from the research include: Turnover remains a problem for […]

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MAXDigital Is Proud to Give a Sneak Peak of MAX Path to Purchase

MAXDigital Is Proud to Give a Sneak Peak of MAX Path to Purchase

Online shopping and the growth of the accessibility of information have fundamentally transformed the way consumers want to buy goods. With all these changes, many auto dealerships are struggling to keep up and meet the changing expectations of customers. To help dealerships keep up with modern sales trend, MAXDigital is pleased to introduce MAX Path […]

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5 Ways Dealerships Can Reach the Decision Maker: Women

5 Ways Dealerships Can Reach the Decision Maker: Women

By Anne Fleming, President & CEO, Women-Drivers.com Female buyers made up an estimated $445 billion of new car sales in 2017 alone. With women now buying 4.5 out of every 10 vehicles, the average dealership is selling 819 total new and used vehicles annually to this audience. The data doesn’t lie: women are making extraordinary […]

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Why Automotive Merchandising is More Important Than Ever

Why Automotive Merchandising is More Important Than Ever

The information era has transformed the way people buy products, and the auto industry isn’t immune to this revolution. Modern consumers have instant access to the prices and inventory of every nearby dealership. In this highly competitive market, improving your automotive merchandising strategy is the key to standing out and staying relevant. Why Automotive Merchandising […]

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Arm Your Sales Team with MAXDigital’s Car Salesman App Platform

Arm Your Sales Team with MAXDigital’s Car Salesman App Platform

Auto consumers are more informed and empowered than ever, and they are coming into your dealership armed with hours of research. In many cases, they’ll know more about the vehicle they want the salespeople on your showroom floor. MAXDigital’s innovative car salesman app gives your team the information they need to hold their own against […]

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How MAXDigital’s Dealership Marketing Tools Make Merchandising Easy

How MAXDigital’s Dealership Marketing Tools Make Merchandising Easy

Between the increase in auto customers using the internet as their primary source for research and the growth of industry disruptors, it can be difficult to keep up with the constant changes. One thing is for certain — dealerships can no longer afford to ignore the digital front when developing their marketing strategies. This is […]

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Attract More Customers with Quality Vehicle Display Pages

Attract More Customers with Quality Vehicle Display Pages

Today’s average auto buyer only comes into one or two dealerships before they decide on which vehicle they’re going to be driving home in. The hours of comparisons and shopping models, packages, and options hasn’t vanished. It has moved somewhere else. Modern consumers spend hours online researching various dealerships’ vehicle display pages. If you want […]

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