Category: Sales Strategy

The sales strategy blogs offered by our professional team at MAXDigital aim to help brand specialists at the dealership level know how to approach the sales process. This differs from our best practices blogs because what you learn here is specifically tailored to the sales approach, not just focusing on what a consumer wants from his or her experience from research to purchase.

5 Ways Dealerships Can Reach the Decision Maker: Women

March 13th, 2018 by

By Anne Fleming, President & CEO, Female buyers made up an estimated $445 billion of new car sales in 2017 alone. With women now buying 4.5 out of every 10 vehicles, the average dealership is selling 819 total new and used vehicles annually to this audience. The data doesn’t lie: women are making extraordinary […]

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Why Automotive Merchandising is More Important Than Ever

February 22nd, 2018 by

The information era has transformed the way people buy products, and the auto industry isn’t immune to this revolution. Modern consumers have instant access to the prices and inventory of every nearby dealership. In this highly competitive market, improving your automotive merchandising strategy is the key to standing out and staying relevant. Why Automotive Merchandising […]

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Arm Your Sales Team with MAXDigital’s Car Salesman App Platform

January 9th, 2018 by

Auto consumers are more informed and empowered than ever, and they are coming into your dealership armed with hours of research. In many cases, they’ll know more about the vehicle they want the salespeople on your showroom floor. MAXDigital’s innovative app gives your team the information they need to hold their own against customers looking […]

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How MAXDigital’s Dealership Marketing Tools Make Merchandising Easy

January 5th, 2018 by

Between the increase in auto customers using the internet as their primary source for research and the growth of industry disruptors, it can be difficult to keep up with the constant changes. One thing is for certain — dealerships can no longer afford to ignore the digital front when developing their marketing strategies. This is […]

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Attract More Customers with Quality Vehicle Display Pages

November 7th, 2017 by

Today’s average auto buyer only comes into one or two dealerships before they decide on which vehicle they’re going to be driving home in. The hours of comparisons and shopping models, packages, and options hasn’t vanished. It has moved somewhere else. Modern consumers spend hours online researching various dealerships’ vehicle display pages. If you want […]

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How MAXDigital Tools Strengthen Your Automotive Merchandising Strategy

October 18th, 2017 by

The internet has profoundly changed the way that people shop for cars; shouldn’t it change the way we merchandise cars? In the past, shoppers made their decision after visiting several dealerships. Modern technology has moved most of the customer decision-making process online. So how can you use the internet to attract customers to your dealership? […]

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Crack the Customer Code to Increase Leads and Sell More Cars

September 1st, 2017 by

Easy access to information through the internet has fundamentally changed the way people shop for cars. Ignoring these changes can mean massive losses in revenue for your dealership as you either fail to attract leads or need to drop your prices to sell your stock. Fortunately, customers are looking for your products online right now. […]

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How You Can Get Higher Profit Margins with MAXDigital

August 3rd, 2017 by

The modern automotive customer comes into the dealership armed with information consumers of the past didn’t have. These shoppers have been researching their decision for hours before they step in the door, and they know the market value of the car they want. Often they know this value even better than your sales staff. Intimidated […]

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Easily Gain Trust and Win More Automotive Sales with MAX

July 7th, 2017 by

The unfortunate truth is, people just don’t trust car salespeople. They consistently rank as one of the least trusted professions in the US, and there’s one central reason why: people need to buy cars, but don’t like being sold to.  MAXDigital wants to help you change the narrative of automotive sales. Innovations in information technology have […]

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Increase Your Profitability Through Proper Inventory Management

March 28th, 2017 by

Profitability begins well before cars are moving off your lot. The foundation of a solvent auto dealership rests with its ability to manage its inventory in a way that sets up both the customer and salesman for success. Inventory management is an often underlooked component of profitability. Operating in the black involves more than just […]

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