ARCHIVES

Category: Sales Strategy

The sales strategy blogs offered by our professional team at MAXDigital aim to help brand specialists at the dealership level know how to approach the sales process. This differs from our best practices blogs because what you learn here is specifically tailored to the sales approach, not just focusing on what a consumer wants from his or her experience from research to purchase.

Automotive Merchandising: What It Is, Why It Works, and How We Do It

March 24th, 2017 by

Automotive merchandising can begin like a bad joke, and, if done wrong, can end in a bad customer experience. A man walks into a dealership. He tells a salesperson about a listing he saw online for a particular car. The salesperson leads the man to the car. “But the car I saw online had more […]

Continue Reading »

5 Skills Every New Employee Needs to Sell Cars in Today’s Market

February 22nd, 2017 by

Selling cars is a challenging yet rewarding career. And like almost any profession, there are certain skills that are shared by all the best employees in the industry. Below are five skills all new car sales team employees should learn if they want to succeed in the business. How To Sell Cars in the Digital […]

Continue Reading »

Selling More Cars One Improved Vehicle Display Page at a Time

February 13th, 2017 by

If your inventory page is the bait, your vehicle display page (VDP) is your hook. And in order to reel your customer in, that hook better be sharp. MAXDigital specializes in optimizing the online presence of car dealerships and among the many ways we help dealers better reach their digital audience is by refining their […]

Continue Reading »

5 Tips to Merchandise Effectively and Win the Digital Customer

February 1st, 2017 by

With so much information available to today’s online consumers, auto dealerships have to work harder than ever to gain their customers’ attention. Studies show that around 60 percent of the car shopping experience now consists of time spent on third-party sites. This means a dealer’s online merchandising efforts must be properly aligned with the information […]

Continue Reading »

How Your Dealership Can Use Analytics to Sell More Cars

January 9th, 2017 by

Everything from professional sports teams to retail stores to news organizations are using analytics to gather data, measure performance, and make decisions that will influence their bottom line. Even Netflix uses analytics to determine which movies it will drop into the queue of a given subscriber.  A car dealership shouldn’t be any different. In fact, […]

Continue Reading »

5 Tips for Automotive Marketing During the Holidays

December 19th, 2016 by

The holiday season is the biggest time of year for retailers and the automotive industry shouldn’t be excluded. The end of the year is a busy time for dealerships as they rush for yearly sales goals and quotas, and the current year’s inventory needs to be moved to make room for next year’s models. These […]

Continue Reading »

Vehicle Details Page 101: Optimize It and Make It Work for You

December 12th, 2016 by

A vehicle details page (VDP) is the page on your website that provides specific information about a particular vehicle in your inventory. And it’s also the most important page on your website. Visitors to your website will land on a vehicle details page after clicking through from an inventory search. For example, if a visitor […]

Continue Reading »

Evolve Your Sales Process: Learn the 4 Steps of Modern Car Buying

November 10th, 2016 by

Haggling. It’s an age-old process every dealership is intimately familiar with. But why do customers feel like every visit to the lot will be a battle? It’s a sad and simple truth: they’ve lost trust in car salespeople. While that may be hard to hear, there are steps you can take to make your customers […]

Continue Reading »

3 Ways New Technology Can Turn Auction Cars into an Advantage

September 23rd, 2016 by

When your used car inventory needs to be re-stocked, there are only so many places you can turn for quick, cost-efficient cars. Whether your dealership’s turnover is greater than projected or you’re having a hard time closing trade-ins, you need a reliable source of pre-owned inventory to meet your goals. If you’ve ever been in […]

Continue Reading »

How Real-Time Data Improves Your Sales Process

August 12th, 2016 by

  The car-buying process has moved online. Most customers are doing research on a combination of OEM, third party, and dealership websites. Once they visit a dealership, they spend time showrooming, comparing the cars on your lot to your competition across town. If you want to adapt to the digital age, protect your margins, and […]

Continue Reading »