Smartphones have changed the way car dealerships have to think about merchandising their inventory. We’ve spoken at length about how modern car buyers engage in the practice of showrooming at your dealership. It’s a fact that as many as two-thirds of your customers are comparing your inventory to one of your direct competitors while standing […]
Your car dealership can’t stick to the same old playbook if it wants to protect its profit margin. The digital era has changed the game, and customers are already playing without you. If you can’t adapt to using real-time data in your sales process, you’re looking at a shutout.
It is crucial that your dealership not view the importance of having an online presence as something only geared toward Millennials, typically described as people ages 18-34. We’re going to let you in on a secret: It’s not just millennials who are reliant on smartphones to help them find a new car. In fact, every […]