Category: Sales Strategy

The sales strategy blogs offered by our professional team at MAXDigital aim to help brand specialists at the dealership level know how to approach the sales process. This differs from our best practices blogs because what you learn here is specifically tailored to the sales approach, not just focusing on what a consumer wants from his or her experience from research to purchase.

How Merchandising Inventory by Mobile Device Can Help You Win

July 22nd, 2016 by

Smartphones have changed the way car dealerships have to think about merchandising their inventory. We’ve spoken at length about how modern car buyers engage in the practice of showrooming at your dealership. It’s a fact that as many as two-thirds of your customers are comparing your inventory to one of your direct competitors while standing […]

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5 Ways You Can Leverage Real-Time Data for Your Dealership

July 11th, 2016 by

Your car dealership can’t stick to the same old playbook if it wants to protect its profit margin. The digital era has changed the game, and customers are already playing without you. If you can’t adapt to using real-time data in your sales process, you’re looking at a shutout.

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The Numbers Behind Why You Need to Market to More Than Millennials

May 4th, 2016 by

It is crucial that your dealership not view the importance of having an online presence as something only geared toward Millennials, typically described as people ages 18-34. We’re going to let you in on a secret: It’s not just millennials who are reliant on smartphones to help them find a new car. In fact, every […]

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