Great Customer Experiences Start with MAX Path to Purchase™

Great Customer Experiences Start with MAX Path to Purchase™

In the Digital Age, you need a dealership sales tool that not only simplifies the car-shopping process for your salespeople but also enhances your customer’s buying experience. That’s where MAXDigital’s newest auto sales tool, MAX Path to Purchase™, comes into play. This software was designed to streamline the car-buying and leasing process. Continue reading to […]

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How MAX’s Dealership Appraisal Tool Can Protect Your Profits

How MAX’s Dealership Appraisal Tool Can Protect Your Profits

In today’s highly competitive auto market, it is getting more and more difficult for dealerships to protect their profit margins. A good merchandising strategy is key, but success starts even earlier. If you want to sell to modern customers, you need to make sure you’re offering the cars they’re looking for at the prices they […]

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How MAXDigital Automotive Marketing Tools Help You Sell to the Modern Consumer

How MAXDigital Automotive Marketing Tools Help You Sell to the Modern Consumer

The modern auto consumer is more engaged and knowledgeable than ever. Over 90% of buyers do research online before they decide on a car, and many have picked out the car they want before they have even stepped on the lot, having done, on average, 14 hours of research. Adjust your sales strategy to today’s […]

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How You Can Reach the Modern Auto Buyer with MAX Ad from MAX Digital

How You Can Reach the Modern Auto Buyer with MAX Ad from MAX Digital

As information technology makes information easier to access, more major purchase decisions are being moved online. Automotive sales are not unaffected by this trend. Data shows that more consumers are deciding what car they want to buy online. MAX Ad from MAX Digital makes it easier to reach these customers and give them the information […]

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How MAX Digital Showroom Turns Employees into Product Experts

How MAX Digital Showroom Turns Employees into Product Experts

The digital age is creating a new type of car-buyer: a consumer that is well-versed, widely knowledgeable, and armed with an entire internet of information about the car they are interested in — all before they even enter your dealership doors. You still need to sell vehicles, and you need your sales team to be […]

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The MAXDigital Effect: How One Dealership Accelerated its Sales

The MAXDigital Effect: How One Dealership Accelerated its Sales

Car buyers are becoming more educated in the way they shop. They are more informed about prices, terms, and car values than ever before. So it’s imperative that dealerships keep pace with this knowledge race and learn as much about their customers as their customers know about them. One dealership in particular that displayed this […]

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How Car Dealerships Should Calculate Inventory Turnover

How Car Dealerships Should Calculate Inventory Turnover

The automotive retail business has changed a lot in recent years. People don’t shop for cars the same way they did a few years ago, and dealerships don’t sell cars the same way (or at least they shouldn’t). Dealers have also changed how they make business decisions, too. You and your sales managers probably spend […]

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Overcome the Weaknesses of Your Inventory Management Process with MAXDigital

Overcome the Weaknesses of Your Inventory Management Process with MAXDigital

We’re at a pivotal point in the automotive retail industry. With customers changing their buying habits and research methods, it’s time for self-evaluation. More and more dealerships are looking at their internal processes to find areas for growth and restructuring. If you want to succeed, you need to identify the weaknesses in your inventory management […]

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Vehicle Photos 101: Why, When, Where, and How

Vehicle Photos 101: Why, When, Where, and How

A picture is worth a thousand words, but how much is it worth to your car dealership? If you’re not staying on top of vehicle photos for your inventory, you might be costing yourself leads or worse. Fortunately, we know an easy way to make sure every car on your lot has a current picture […]

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