As the United States automotive continues to transform, record numbers of Americans are choosing to buy used cars. This is great news for used car dealerships. However, with this increase in demand comes an increase in the need for a steady supply of well-priced used vehicles.
This need for cars was a major concern for Michael Cavanaugh, Chief Operating Officer of CARite. CARite is a chain of 24 dealerships spread across 10 states. Cavanaugh said, ““When all you do is used cars, you need to source a lot of cars.”
Recently CARite switched to MAX Digital and now experience a significantly improved vehicle acquisition process.
Most used dealerships have similar problems sourcing cars. With a recent major expansion, this issue is particularly pressing for Cavanaugh. However, finding cars is just a small piece of the problem.
“One of our mottos is ‘Better Cars, Better Experience,’” Cavanaugh said. “We source late-model, low-mileage cars and price them at or below market.” With the increase in online car shopping, consumers are aware of the value of cars, leading used vehicle dealers like CARite to price their cars very close to market value.
To be able to price their vehicle appropriately, dealerships need to be able to buy at a fair price. Cavanaugh says, “We don’t have the luxury of paying too much and then making it up by selling for more. Finding the right cars at the right price is paramount to us.”
MAX Digital’s Inventory Management Software makes it easy to find cars for the right price. The software’s Acquisition function finds you nearby vehicles for sale based on your dealership’s sales history and market data.
Vehicles are appropriately priced by the Appraisal tool, so you get a fair price before you buy. With their focus on providing no hassle low pricing, this helps CARite get the most from their sales.
MAX doesn’t stop at inventory management. The MAX Content Generation Engine generates detailed VDPs and ads for your website. “One of the reasons we like MAX is that they not only have good market data before we purchase, but their program generates really good content and descriptions on each vehicle for the consumer,” Cavanaugh says.
MAX Digital is more than just a software solution. Once you start working with MAX, you’ll get a full-service partner. It is this attribute that Cavanaugh enjoys the most.
Cavanaugh says, “It’s a really good value for us. They have been better to work with than any other tech vendor I work with… Every employee genuinely cares about you and wants you to be successful. MAXDigital is a core part of our business; we wouldn’t be as successful as we are without them.”