Category: Uncategorized

Fighting Dealership Stereotypes

December 10th, 2019 by

We hear a lot about the customers’ view of automotive dealerships from the outside, so we were curious to turn the tables and ask dealers what they would like to share with the general public about their world. Our first interview with James Boening, Dealer Operator at Ourisman Lexus of Rockville really struck a chord. […]

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Interview With Jim Ziegler: “Da Man,” The Legend, The One And Only Alpha Dawg

November 21st, 2019 by

Love him or not, Jim Ziegler, the “Alpha Dawg” has been an outspoken champion of the Automotive Industry. He’s built a large following of roughly 150,000 followers across social channels and has served over 15,000 dealerships nationwide. He’s a fighter for the industry, for dealerships in particular, and most recently for facing whatever comes at […]

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Interviewing for Team Alignment

November 5th, 2019 by

By Candice Crane, People Strategist Managing our business is tough. A retail store operator works around the clock, has to inspire dozens if not hundreds of people on a daily basis, and relinquishes their fate to the performance of 50 or so team members (sales reps, service advisors and technicians), most of whom are in […]

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Who Really Cares?

October 30th, 2019 by

I’m about to give you the single most important principle in automotive branding and marketing. I’m not being cute, I really mean it. So if you are a dealer, GM, Sales Manager, Service Manager, Marketing Manager, or Recruiting Manager I truly hope you will read this. This may take a little emotional intelligence to process, […]

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Women’s Buying Network: Driving Better Experiences at Del Grande Dealer Group

October 23rd, 2019 by

Photo Courtesy Elwira Wilczynska Director, Women’s Buying Network Del Grande Dealer Group (DGDG) has created some industry leading programs that address the gender gap and can help other dealerships grow their success with women buyers. Their flagship program is the Women’s Buying Network, which offers a substantial team of professional women in sales, finance, […]

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What’s Missing in the Car Buying Process? A Customer Point of View

October 8th, 2019 by

I spent the entire month of September shopping for a new vehicle. I started the month excited by the prospect of a new ride and ended up on a more confusing journey than expected, as most dealership customers experience today. Here’s what I knew going in: I needed something larger than an Explorer I wanted […]

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MAX Digital Powers DealerCenter Enhanced Market Pricing

October 3rd, 2019 by

MAX Digital Powers DealerCenter Enhanced Market Pricing DealerCenter makes integration available across independent dealer network CHICAGO — Oct. 3rd, 2019 — DealerCenter has partnered with MAX Digital to provide their independent dealers access to powerful market-based pricing and appraisal intelligence through DealerCenter’s all-in-one dealer management system and mobile solution. “MAX Digital is known for their […]

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Congratulations BMW of Freeport, MAX Digital’s August Dealership of the Month!

August 23rd, 2019 by

Every month, MAX Digital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAX Digital is honoring BMW of Freeport with our August Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to congratulate them on their successful “Race to 400” sales event. They offered special promotions and […]

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Special Thank You to Marquardt of Barrington & Mancuso Motors

August 16th, 2019 by

A huge thank you to Marquardt of Barrington and Mancuso Motors! Many of the images on our site and in printed materials are a product of two on-location photoshoots with these leading dealerships. Thank you to Marquardt of Barrington. The team there has been incredibly kind in letting us photograph staff, vehicles and their showroom […]

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Why Dealers Shouldn’t Be Afraid of Carvana

July 15th, 2019 by

By Jasen Rice, Founder of LotPop The rising success of automotive disrupters like Carvana, who sold more than 90,000 cars in 2018 without a single salesperson, may have some dealers worried traditional dealerships are going by the wayside. Fear not. There’s nothing Carvana is doing that a dealer can’t provide themselves. The appeal of Carvana […]

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