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3 Steps to Modernize Your Dealership’s Sales Process

April 7th, 2016 by

We’ve spoken at length about ways to modernize your inventory management platform and the types of software that can improve your marketing and merchandising. What about your sales process, though? Let’s talk about several ways you can modernize your sales process to prepare for today’s digital consumers. A Better Sales Process Starts with a Prepared […]

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How to Fix Your Dealership’s Inventory Management Problems

March 25th, 2016 by

The car-buying process has evolved, but while many customers have changed the way they shop for cars, a lot of dealerships have yet to catch up. Many dealers still use outdated, outmoded inventory management techniques, and that can make or break your bottom line. At MAXDigital, we provide cutting edge inventory management software to car […]

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How Dealerships Can Leverage Mobile Commerce Trends

March 24th, 2016 by

In recent years, the amount of people participating in mobile commerce has increased as the number of people who use desktops or laptops to shop is in decline. The tipping point came in August 2014 when 51% of retail traffic stemmed from smartphones and tablets. Smartphones are also not going anywhere anytime soon, with a […]

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Please Help Us Welcome Benjamin Freedman to MAXDigital

March 21st, 2016 by

Expertise remains a keystone of the MAXDigital philosophy. And to maintain a level of commitment for giving our clients and partners the best insight and materials, we must work with leading minds in key areas of our business. That’s why we are proud to announce a new addition to our impressive roster … Benjamin D. […]

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MAXDigital Brings Its Expertise to NADA 2016: Value vs. Price

March 14th, 2016 by

The National Automobile Dealers Association (NADA) will host another incredible convention in Las Vegas, Nevada, from March 31st until April 3rd. Throughout the course of the event, you can find us at Booth 1923C to discover how our expert solutions can help you increase gross margin profits. In addition to hosting many great dealer representative […]

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Why You Need to Give Customers a Transparent Vehicle Pricing Tool

March 7th, 2016 by

When customers arrive at your showroom, don’t be surprised if the first thing they do is pull out their smartphone. Half of all people are using a mobile device to help them through the car buying process, and the same people are using their phones while they’re on your lot. But what are they looking […]

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What Data Can Improve Your Dealership’s Inventory Turnover?

February 25th, 2016 by

Gone are the days where a catchy radio or television commercial is enough to get buyers to walk into your dealership ready to purchase a vehicle. Car buyers today distrust traditional marketing channels and prefer to be more in control of the car buying process. How can automobile marketers implement best practices for improving performance, […]

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Why You Need Mobile Marketing for More than Millennials

February 23rd, 2016 by

Millennials. You know the type. They’re the young adults—ages 18 to 34—walking around with their faces perpetually buried in their smartphones. That’s the stereotype anyway, and while it’s not as hard as you would think to get them to look up and have a conversation with you, it’s important not to underestimate how important those […]

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5 Ways to Build Trust with Modern Car Shoppers

February 17th, 2016 by

The way that people shop for cars has changed. You know that. In fact, you’ve likely had a well-researched consumer walk into your showroom, armed to the teeth with information about the exact model he or she wants based on specifications, reviews, videos, and more found online. But what you may not have known is […]

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The Importance of Maintaining Robust Inventory Content for Used Cars

February 4th, 2016 by

As with all industries, technology changed the dynamics of managing an automotive dealership. Greater access to information on the Internet transformed how people shop—81% conduct online research before purchase. New software companies and applications help automate and account for various facets of the business, including inventory. It has become imperative that general managers realize the […]

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