Digital Dealer 20 Recap: the Good, the Great, and the AwesomeJanuary 29th, 2016 by MAXDigital
At Digital Dealer 20 in Orlando, Florida, attendees and vendors had an opportunity to learn about the latest trends and changes in sales processes, tools for connecting with consumers, and digital marketing. It was the usual fast-paced, high-octane whirlwind that coupled learning sessions with exhibit browsing—and even incorporated some new ideas like Tech Tank, a product presentation that emulated the popular television show Shark Tank. With all of this interaction we had over the course of just three days, we wanted to present the good, better, and best experiences at Digital Dealer for MAXDigital. THE GOOD It’s difficult to classify this as “good” (because it’s always great), but we had a good time talking with attendees at our personal booth, #911, throughout the conference. Our team always enjoys the opportunity to speak with people about how our products can help their dealership excel. For us, the conference isn’t just about sales—sure, we’d be lying if we said we didn’t want to sell or acquire leads, but it’s good to make the initial connection and just educate people. Here’s our product. Here’s what it does. Here’s how it can help you. Here’s the results. And here’s the case studies or historical evidence to substantiate it. We remain confident that, once the information absorbs, everyone can realize the value in what we offer. And that’s what makes this conference so beneficial for both vendors and dealers: everyone gets to meet new people and evaluate whether or not a partnership would be beneficial. THE GREAT MAXDigital was able to make an impact during the learning sessions. Brad Kruse, Senior Vice President of Sales and Marketing. Jason Price, National Sales Director. These two thought leaders in the automotive industry presented new strategies about how to stay competitive without losing profits: Rethink the Consumer Experience: Basing Your Sales Strategy on Quality and Value Versus Lowest Price. They chose this topic because the automotive world, as we know it, is dynamic. It’s changing. And it should come as no surprise that shopping behavior evolves with new technology. As retailers, we face new challenges as a result. One of the most prominent difficulties we’ve seen dealers try to manage is the loss of gross profits due to discounting (online and on the lot). So Brad and Jason gave some perspective about how to adapt to this sales climate. Interesting, right? If you happened to miss it, we encourage you to be on the lookout for futre MAXDigital presentations, including at Digital Dealer 21 in Las Vegas, Nevada. THE AWESOME We always talk about updating. You update your sales process. Website. SEO practices. Content. It’s common practice to think of new ways to do things, which is why we want to commend the Digital Dealer organizers for iterating on the conference itself. And that’s brings us to what we thought was awesome at this year’s digital event. Tech Tank. This platform was an opportunity for selected companies to spend six minutes presenting and answering questions for a new product. For MAXDigital, Jason Price got on the stage, answered the Dealership Panel’s questions (much like the investors’ inquisition), and, in the end, earned an incredible 16 votes. Not only do conference attendees get to see new products, we get to learn about what other companies are doing to help dealers. It was great to see so many authorities in our industry pitch these innovative and progressive solutions.