The unfortunate truth is, people just don’t trust car salespeople. They consistently rank as one of the least trusted professions in the US, and there’s one central reason why: people need to buy cars, but don’t like being sold to.
MAXDigital wants to help you change the narrative of automotive sales
. Innovations in information technology have changed the automotive market in profound ways. These same changes have created new opportunities for salespeople to build trust with customers. The MAX Digital Automotive Merchandising Tool lets you train your sales team to become automotive experts who can gain the confidence and sales of modern consumers.
How Your Automotive Sales Team Can Gain Customer Trust 88% of consumers use the internet to shop for cars, and increasingly, larger portions of the decision-making process happen online. These shoppers are looking for honesty and information once they make their way to the dealership. They’re looking for someone to facilitate their purchase, not a salesperson. MAX Digital gives sales staff the power to give consumers the facts they desire.
Transparency Today’s car buyer isn’t willing to just take your word on a car. They want to know the value of things before they buy. They’ll want to know what they can expect from the vehicle, and they’ll do much of their research before stepping through the doors of your dealership. MAX for Website creates highly informative Vehicle Detail Pages, and MAX Ad distributes thorough ads to hundreds of third party websites, giving them all the information they need. These pages also list heavily supported prices, letting consumers know they’re getting a great deal.
Be an Expert With the amount of homework consumers do before they stop in the dealership, it is very likely they know more about the vehicle they want than you do. It is almost impossible for every salesperson to know everything about all the cars on your lot. MAX Digital Showroom puts this information at your sales team’s fingertips through their smart devices. Consumers can easily take on any question or concern with confidence thanks to MAX’s effective platform.
Be Relatable A simple method of gaining trust is to connect with your customer on a personal level. Don’t just talk at them, but listen to them. By listening, you can get a better idea of what they want from their new vehicle. This helps you better craft the experience to the individual and helps the customer feel like you have their interests in mind. People in the digital age are having individualized buying experiences. Why should they want automotive sales to be any different? Consumers need information. MAX Digital provides your automotive sales team with a unique tool to gain customer trust by providing transparent and thorough information. Schedule a product demonstration to see what our software can do for you.