How MAX Digital Showroom Turns Employees into Product ExpertsMay 17th, 2017 by MAXdigital
The digital age is creating a new type of car-buyer: a consumer that is well-versed, widely knowledgeable, and armed with an entire internet of information about the car they are interested in — all before they even enter your dealership doors. You still need to sell vehicles, and you need your sales team to be able to sell them without offering extreme discounts and price drops just to make a sale. How do you do that? MAX Digital Showroom levels the playing field between sales representatives and customers by making dealer employees product experts from their first day on the job. Keep reading to learn how MAXDigital puts the power back in your sales method.
Make the Sale, and Make it Easier With MAX Digital ShowroomMAX Digital Showroom makes selling vehicles easier by creating understanding and allowing for transparency between dealer and consumer. Here are some ways MAX Digital Showroom empowers your sales team, while respecting your customers:
- A Team of Product Experts: With tools like our MAXDigital window stickers, or MAX mobile app, your sales team will have instant access to each vehicle’s Value Report. That means instant access to Kelley Blue Book value, mileage, options and packages, and comparisons to prices for the rest of the market. That means confidence in your prices, and the ability to justify them for any customer that may come in with doubts or reservations. That means an honest, easy sale.
- Who Can Think On Their Feet: A member of your sales team is walking the lot with your customer, headed towards the car they called about. In the moment, the customer decides they may be more interested in a different car on your lot. How does your sales employee make a sale on a vehicle they aren’t prepared to sell? MAX Digital Showroom has your solution — a quick scan of the window sticker puts vehicle highlights and history in the palm of your sales member’s hands.
- And Answer Any Questions Asked of Them: MAXDigital helps dealers make sure prices are justified and sensible — but every customer who walks on your lot may not know that. If a customer asks you why your vehicle is priced higher than the same vehicle at a different dealership, you’ll be able to show them the option packages and accessories that make your car worth the extra cash.