The MAXDigital Effect: How One Dealership Accelerated its SalesJanuary 25th, 2017 by MAXdigital
Car buyers are becoming more educated in the way they shop. They are more informed about prices, terms, and car values than ever before. So it’s imperative that dealerships keep pace with this knowledge race and learn as much about their customers as their customers know about them. One dealership in particular that displayed this desire to learn was Rainbow Luxury Imports in Covington, LA. Rainbow acquires higher-end models such as BMW, Infiniti, Lexus, and Audi at auctions and reconditions them before displaying them on the lot. The only thing missing with this business model? General manager Mark Rose didn’t know how many cars to buy, how much to buy them for, how long to keep them on the lot, or how to price them. All of these metrics are critical influencers of a dealership’s bottom line. And Rose had no proven method of figuring them out. Enter MAXDigital. Rose sought out help from MAXDigital and implemented the FirstLook Inventory Management Platform and the MAXDigital Marketing and Sales Platform to help acquire, price, merchandise and sell vehicles more efficiently and cost effectively. Rose is now able to utilize valuable data to validate prices, create focused advertising and generate vehicle information listings for every step of a buyer’s journey. “What MAXDigital did for me was to put all the marbles on the top of the table so that I can deal with one champion partner to help me have a holistic look at my business,” Rose said.
Selling Vehicles the MAXDigital WayLuxury Imports is just one of many dealerships that have benefited from MAXDigital’s suite of solutions. We help dealers everywhere in the four critical areas that make up a successful and profitable dealership:
- Acquire. Acquire and stock your inventory with the right type of cars for your market and perform accurate cost-to-market appraisals.
- Price. Properly price vehicles to remain competitive and profitable while still allowing for discounting.
- Merchandise. Improve the online shopping experience for your customers in a way that will sell the vehicle before the customer ever sets foot on your lot.
- Sell. Improve your Customer Relationship Management to differentiate your vehicles from the competition.