A MAXDigital Testimonial Highlight: BMW of Palm SpringNovember 29th, 2016 by MAXdigital
It’s one thing to hear the creator of a product sing its praises, but it’s another when the glowing reviews come from your peers. At MAXDigital, we believe wholeheartedly in our products, but also understand that you might want to hear from the actual dealerships that we work with. Change is happening at BMW of Palm Springs. John Donaghy joined the BMW of Palm Springs team as the new Center Operator — and he is positively raving about the results seen from MAXDigital’s Marketing and Sales Platform at his previous dealership in Fresno. Donaghy, like MAXDigital, understands that the car-buying process is changing. Customers arrive at your dealership already armed with online research about the available vehicles in your inventory. To combat this growing trend, Donaghy opted for MAXDigital’s Marketing and Sales Platform to better equip salespeople to respond to clients. With the MAXDigital Platform, salespeople receive accurate, transparent data they can share with potential customers in turn. According to Donaghy, sales at his original store saw a 50% increase in unit volume, growing from 30 units per month to the mid 40’s. This lead to over $500 in increased gross profit. Donaghy claims that his team was so thrilled with the results of MAXDigital software that they were recommending it to many other dealerships. This proves that MAXDigital does more than enhance your profits, it brings your dealership together and is something employees can become invested in.
MAXDigital’s Advanced Software Can Evolve Your Sales ProcessMAXDigital, formerly known as FirstLook, provides software to dealerships with the goal of increasing transparency and profits. John Donaghy, the Center Operator at BMW of Palm Springs, boasted specifically about our Marketing and Sales Platform. Our advanced platform uses a cutting-edge process called the MAX Content Generation Engine that gathers research on all the vehicles in your inventory. This research includes:
- Price Validation
- Vehicle History Reporting
- CPO Information
- Expert Reviews and Awards
- OEM Information