The Numbers Behind Why You Need to Market to More Than Millennials
By MAX Digital
May 4th, 2016 Updated: June 9, 2021
It is crucial that your dealership not view the importance of having an online presence as something only geared toward Millennials, typically described as people ages 18-34. We’re going to let you in on a secret: It’s not just millennials who are reliant on smartphones to help them find a new car. In fact, every smartphone owner is a potential digital consumer regardless of age.
You need to ensure your sales process seamlessly provides vehicle information across all digital platforms. Our inventory management platform and marketing and sales solutions help your dealership leverage information to connect with digital shoppers. Take the MAXDigital Challenge to see if your dealership is prepared to win today’s digital customer.
Launched in late 2010, MAX Digital was established to transform the way consumers buy cars.
No other provider has a deeper understanding of the buying process, how it has changed and is changing. We leverage over 1500 live shopping experiments monthly and thousands of live interviews to test and understand every step of the consumer buying journey. Each element of our software suite is designed around delivering what car buyers want, in the way they want it.
We serve some of the largest most respected dealership groups in the United States because they have road-tested our services and found our partnership to outperform every other solution on the market in total value: in building the best customer experience, broadest team success, and strongest financial impact.
