It is crucial that your dealership not view the importance of having an online presence as something only geared toward Millennials, typically described as people ages 18-34. We’re going to let you in on a secret: It’s not just millennials who are reliant on smartphones to help them find a new car. In fact, every smartphone owner is a potential digital consumer regardless of age.
You need to ensure your sales process seamlessly provides vehicle information across all digital platforms. Our inventory management platform and marketing and sales solutions help your dealership leverage information to connect with digital shoppers. Take the MAXDigital Challenge to see if your dealership is prepared to win today’s digital customer.