MAXDigital Automotive Industry News

Digital Dealer 20 Recap: the Good, the Great, and the Awesome

Digital Dealer 20 Recap: the Good, the Great, and the Awesome

At Digital Dealer 20 in Orlando, Florida, attendees and vendors had an opportunity to learn about the latest trends and changes in sales processes, tools for connecting with consumers, and digital marketing. It was the usual fast-paced, high-octane whirlwind that coupled learning sessions with exhibit browsing—and even incorporated some new ideas like Tech Tank, a […]

Continue Reading

How Conferences Can Refine Your Digital Marketing Strategy

How Conferences Can Refine Your Digital Marketing Strategy

Novice. Intermediary. Expert. No matter your level of experience with digital marketing, attending professional conferences—such as Digital Dealer—can help refine your online strategies. This helps optimize your online visibility, lending your dealership greater authority to lead in your market. Education at these events comes both formally and informally through attending seminars as well as mingling […]

Continue Reading

By Selling Less, You Can Actually Sell More

By Selling Less, You Can Actually Sell More

We’ve all been there. You walk into a retail store, and before you even get both feet in the door, a salesperson approaches you asking if you need any help. You politely tell them that you are just going to be looking around but will let them know if any questions come up. Several minutes […]

Continue Reading

What Al Bundy Can Teach Us About Automotive Retail

What Al Bundy Can Teach Us About Automotive Retail

When I was in high school, my friends and I used to watch a show called “Married With Children”… a low-brow sitcom about a suburban Chicago shoe salesman named Al Bundy and his family. So when I was flipping through the channels late-night in a hotel in Columbus last week and I heard the familiar […]

Continue Reading

Buying on Emotion and Value Versus Lowest Price

Buying on Emotion and Value Versus Lowest Price

I recently went to Digital Dealer and saw my colleagues present THE DEALERSHIP CROSSROAD: Basing Your Sales Strategy On Quality & Value Versus Lowest Price. They talked about quality and value with regards to car sales. They are giving a similar presentation via webinar this Thursday, consider attending! My colleagues’ presentation has gotten me thinking […]

Continue Reading

Digital Dealer and DrivingSales Executive Summit Themes

Digital Dealer and DrivingSales Executive Summit Themes

With back to back shows in Las Vegas, a common theme that prevailed was customer experience. In a world that is constantly changing and with a rise of the internet age, it’s essential that dealers adapt their sales processes to match a customer’s expectations, both online and on the lot. At DrivingSales Executive Summit, CEO […]

Continue Reading

Here’s Why You Should Get Rid of “Lot Price”

Here’s Why You Should Get Rid of “Lot Price”

Recently, Gallup conducted a poll on what professions Americans trust the least. Car Salespeople are still towards the bottom of the list. Why? What are the reasons keeping the trust factor low? Are Car Salespeople really that bad? No, they aren’t. As I travel the country and work with dealerships, I meet a lot of […]

Continue Reading

Do You Know What Customers See Online about Your Dealership?

Do You Know What Customers See Online about Your Dealership?

Whose voice is that? It kind of sounds like me, but it’s not the voice I expected. Go ahead and record your voice. I’m sure there’s an app for that. As you talk, the sound created by your vocal cords travels not only through the air to your inner ear, but also through your bones and tissues directly to […]

Continue Reading

Shady, Lying Crooks: How Auto Buyers Feel about Dealers

Shady, Lying Crooks: How Auto Buyers Feel about Dealers

Liars, Shady, Dishonest, Crooks! No, I’m not talking about our current political candidates; I’m talking about the perception of how customers feel about car dealerships. Now hold on, before you get angry with me, I’m just telling you one of the latest Gallup survey says 91% of people have absolutely no trust in the car […]

Continue Reading

We Use Our Phones for Everything Else… Why Not Use It to Buy a Car?

We Use Our Phones for Everything Else… Why Not Use It to Buy a Car?

We can do “everything” from our phone – from the ability to order food, get a cab, check the weather, monitor our health, play games, take pictures, monitor the security of our homes and so much more. So what about buying a car?  The average user spends considerable time and effort doing research before they […]

Continue Reading