MAXDigital Automotive Industry News

Why You Need Mobile Marketing for More than Millennials

Why You Need Mobile Marketing for More than Millennials

Millennials. You know the type. They’re the young adults—ages 18 to 34—walking around with their faces perpetually buried in their smartphones. That’s the stereotype anyway, and while it’s not as hard as you would think to get them to look up and have a conversation with you, it’s important not to underestimate how important those […]

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5 Ways to Build Trust with Modern Car Shoppers

5 Ways to Build Trust with Modern Car Shoppers

The way that people shop for cars has changed. You know that. In fact, you’ve likely had a well-researched consumer walk into your showroom, armed to the teeth with information about the exact model he or she wants based on specifications, reviews, videos, and more found online. But what you may not have known is […]

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The Importance of Maintaining Robust Inventory Content for Used Cars

The Importance of Maintaining Robust Inventory Content for Used Cars

As with all industries, technology changed the dynamics of managing an automotive dealership. Greater access to information on the Internet transformed how people shop—81% conduct online research before purchase. New software companies and applications help automate and account for various facets of the business, including inventory. It has become imperative that general managers realize the […]

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Digital Dealer 20 Recap: the Good, the Great, and the Awesome

Digital Dealer 20 Recap: the Good, the Great, and the Awesome

At Digital Dealer 20 in Orlando, Florida, attendees and vendors had an opportunity to learn about the latest trends and changes in sales processes, tools for connecting with consumers, and digital marketing. It was the usual fast-paced, high-octane whirlwind that coupled learning sessions with exhibit browsing—and even incorporated some new ideas like Tech Tank, a […]

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How Conferences Can Refine Your Digital Marketing Strategy

How Conferences Can Refine Your Digital Marketing Strategy

Novice. Intermediary. Expert. No matter your level of experience with digital marketing, attending professional conferences—such as Digital Dealer—can help refine your online strategies. This helps optimize your online visibility, lending your dealership greater authority to lead in your market. Education at these events comes both formally and informally through attending seminars as well as mingling […]

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By Selling Less, You Can Actually Sell More

By Selling Less, You Can Actually Sell More

We’ve all been there. You walk into a retail store, and before you even get both feet in the door, a salesperson approaches you asking if you need any help. You politely tell them that you are just going to be looking around but will let them know if any questions come up. Several minutes […]

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What Al Bundy Can Teach Us About Automotive Retail

What Al Bundy Can Teach Us About Automotive Retail

When I was in high school, my friends and I used to watch a show called “Married With Children”… a low-brow sitcom about a suburban Chicago shoe salesman named Al Bundy and his family. So when I was flipping through the channels late-night in a hotel in Columbus last week and I heard the familiar […]

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Buying on Emotion and Value Versus Lowest Price

Buying on Emotion and Value Versus Lowest Price

I recently went to Digital Dealer and saw my colleagues present THE DEALERSHIP CROSSROAD: Basing Your Sales Strategy On Quality & Value Versus Lowest Price. They talked about quality and value with regards to car sales. They are giving a similar presentation via webinar this Thursday, consider attending! My colleagues’ presentation has gotten me thinking […]

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Digital Dealer and DrivingSales Executive Summit Themes

Digital Dealer and DrivingSales Executive Summit Themes

With back to back shows in Las Vegas, a common theme that prevailed was customer experience. In a world that is constantly changing and with a rise of the internet age, it’s essential that dealers adapt their sales processes to match a customer’s expectations, both online and on the lot. At DrivingSales Executive Summit, CEO […]

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Here’s Why You Should Get Rid of “Lot Price”

Here’s Why You Should Get Rid of “Lot Price”

Recently, Gallup conducted a poll on what professions Americans trust the least. Car Salespeople are still towards the bottom of the list. Why? What are the reasons keeping the trust factor low? Are Car Salespeople really that bad? No, they aren’t. As I travel the country and work with dealerships, I meet a lot of […]

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