MAXDigital Automotive Industry News

Top 5 things NOT to Do with Your CPO Process

Top 5 things NOT to Do with Your CPO Process

How much does it cost for your dealership to certify a car? Does the Retail Customer understand how Certified adds value to the vehicle? Can they quantify it? Let’s take a look at the top five “Don’ts” when it comes to your CPO process.

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Survive and Advance. Selling Cars in a Digital World.

Survive and Advance. Selling Cars in a Digital World.

Today we find experts writing articles about the auto industry that have only set foot in a dealership a few times or may have never even purchased a vehicle.  While most of these articles are well intentioned and help create a healthy discourse; many just try to prove a specific position for the writer or […]

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Why Warren Buffett Is NOT Wrong on Car-Dealer Model

Why Warren Buffett Is NOT Wrong on Car-Dealer Model

When Warren Buffett gets involved in any business, people notice. The car dealership space is no different. Everyone has a perspective, but I wanted to take a moment to reply to a recent CNBC piece that is calling out Mr. Buffett as being wrong when it comes to his belief that the dealership model is not going to change.

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MAXDigital and FirstLook Merge

MAXDigital and FirstLook Merge

I want to share some exciting news. Our digital marketing and retailing software company, MAX Digital, was recognized by Inc. Magazine as the #3 fastest growing software company in the United States in 2014 and #1 in the Automotive Industry. We are proud of the growth and the innovation that drove it. If you haven’t […]

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How Can You Keep “Showrooming” from Killing Your Closing Rate?

How Can You Keep “Showrooming” from Killing Your Closing Rate?

3 out of 5 consumers using mobile on your lot visit another dealer within 24 hours. Dealers are experiencing yet another shift. A phenomenon known as “showrooming” is altering the way dealers must think about the integration of mobile in their sales process. “Showrooming” at its core is when a consumer examinines a vehicle in […]

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“When It’s Time to Change…”

“When It’s Time to Change…”

Over the last 10 years I’ve been on the technology side of the Automotive Industry, I’ve witnessed and have assisted dealers with changing their process using technology.  A little over 10 years ago, we changed how we appraised cars from using a hard book to using online books and VHR Reports.  Because retail customers would […]

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3 Ways to Better Connect with Your Millennial Audience

3 Ways to Better Connect with Your Millennial Audience

64 million Millennials are expected to purchase a car in the U.S. in the next five years alone. A new study provides important insights into what the emerging Millennial Generation is really looking for when buying a car.  The Millennials, once known as the “Baby Boom Echo” (or Gen Y), are the largest generation in […]

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How to Build Trust and Value with Consumers

I’ve discussed the reasons why your sales staff needs to demonstrate its expertise on every unit in your dealership. Here’s how successful dealerships are doing just that. Mike Anderson Auto Group has been able to close sales without double discounting and taking the subsequent reduction in gross profits or closing rates. They did this by […]

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Consumers Want Product Experts, Not Salespeople

Here’s a news flash for you: car shoppers don’t want to talk with salespeople. Not only do they come to your dealership armed with more knowledge than most of your sales staff, they simply don’t trust auto dealers. Yet too many dealerships continue to stick with the old ways of trying to close the sale […]

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The Amateur Knows More than the Pro

I’ve discussed the various issues that are putting gross margins under pressure. Those factors aside, there’s another barrier that dealers have to contend with—the fact that consumers come to the dealership armed with more knowledge than ever. When the amateur knows more than the professionals on your lot, it’s difficult for salespeople to develop trust […]

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