MAXDigital Automotive Industry News

Pre-Owned Operations – You’ve Must Eat Your Broccoli

Pre-Owned Operations – You’ve Must Eat Your Broccoli

Running a successful used car department is hard. It requires a high level of execution, attention to detail, solid processes, and exceptional people working with you. Failure is not often recognized immediately and it can seem like death by a thousand cuts. I would like to share with you some daily weekly and monthly job […]

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Costco Rises to the #2 Spot For Automotive Sales

Costco Rises to the #2 Spot For Automotive Sales

If you don’t know by now, Costco just became the second largest automotive retailer in the good ole US of A.  With almost 400,000 vehicles sold in 2014, Costco is creeping up on No. 1 auto dealer AutoNation that sold 533,000 according to Bloomberg. How did this happen?  Do they have a call center that […]

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The Age of the Informed Customer

The Age of the Informed Customer

With the birth of the internet and increased reliance of technology, people seek education more than ever. It’s no surprise that people are more apt to search to find an answer to a question from a medical issue to consumer research. Since information on the internet is crowdsourced, the accuracy of information found varies widely. […]

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BMW Product Geniuses Set The Standard for Building Trust With Customers

BMW Product Geniuses Set The Standard for Building Trust With Customers

According to Gallup, 92% of consumers don’t trust in car salespeople. Our industry, while making strides, is still stuck doing business in an archaic way. Customers will do anything in their power to avoid becoming a part of our process. Customers want facts. They don’t want to be sold; rather, they want to be educated. They want product experts not salespeople. While we know we have to change, not enough of us are willing to be on the front lines to enact that change.

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Why You Should Attend Conferences Like Digital Dealer

Why You Should Attend Conferences Like Digital Dealer

Yesterday, we attended the Digital Dealer Workshop in Chicago, IL. I’ll admit, I was a little skeptical of who was going to be in attendance. We’ve attended some automotive conferences in the past where there were more vendors than dealers and the dealers that were in attendance weren’t there to learn, they were invited by […]

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CarMax, and a Lesson in Data

CarMax, and a Lesson in Data

Last Friday the Wall Street Journal released an article featuring how CarMax was seeing a decrease in the selling prices of their used cars. This signaled a cause for concern across the industry. However, this was followed up by a piece in Auto Remarketing on the same day that gave more insight and data in […]

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The Opportunity of a Lifetime

The Opportunity of a Lifetime

Opportunities of a lifetime don’t come by often, that’s why we call them an “opportunity of a lifetime”, and I recently got one! My opportunity was to join a successful company, INC 500’s fastest-growing software company in Chicago and 3rd fastest growing software company in the nation, and run Product Management. I’m now 2.5 months […]

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3 Things That Lead to Success with In-Group Transfers

3 Things That Lead to Success with In-Group Transfers

Throughout my visits with groups, I continue to see the same dynamic repeat itself when trying to get groups to do more “in-group transfers”. Sourcing inventory internally is a great way to increase retail success while avoiding wholesale loss. I’m not talking about “swapping spit”, or “I’ll trade you my aged over book car for […]

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Stock Used Car Inventory Like a Baker Stocks His Shelves

Stock Used Car Inventory Like a Baker Stocks His Shelves

Used car inventory will be more plentiful this spring and summer than in years past. It will be even more important you stock your inventory with the best-selling, most profitable pieces of inventory for your location in order to drive traffic, gross and increase sales and ultimately lead to profitability. Even the most successful dealers […]

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Top 5 things NOT to Do with Your CPO Process

Top 5 things NOT to Do with Your CPO Process

How much does it cost for your dealership to certify a car? Does the Retail Customer understand how Certified adds value to the vehicle? Can they quantify it? Let’s take a look at the top five “Don’ts” when it comes to your CPO process.

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