MAXDigital Automotive Industry News

The Auto Industry Has A “Wanamaker” Problem

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” As much as those words still resonate in the automotive dealer community today, they were famously first spoken more than 130 years ago by John Wanamaker, considered the fathers of modern advertising. In 1874, Wanamaker printed the first-ever, […]

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