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MAXDigital Automotive Industry News

MAXDigital: Clearing the Path to Purchase for Your Team

January 3rd, 2019 by

At a car dealership, the path to purchase can always be made quicker, easier, and more reliable. And that’s why we at MAXDigital recently upgraded our MAX Path to Purchase tool. The MAX Path to Purchase has been helping dealerships all over the U.S. streamline their business model and sell cars the way customers want […]

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Congratulations Shortline Subaru, MAXDigital’s December Dealership of the Month!

December 26th, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership of the Month” program. MAXDigital is honoring Shortline Subaru with our December Dealership of the Month. The team’s hard work and effort have paid off. Not only did they have a record-breaking month, but they also tripled their used car […]

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Recession to Hit Dealerships Hard. What’s Your Survival Plan?

December 21st, 2018 by

Economists are predicting that another recession is coming our way. Dealers across the country are already seeing things shift. New car sales are decreasing, even with strong rebates in December. With factory money on the decline and signs that some incentives may go away, many dealers are scared. Many dealership managers have gotten accustomed to […]

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How to Decrease Car Salesperson Turnover

December 10th, 2018 by

Car dealerships continue to be plagued by salesperson turnover. And the problem is only getting worse. According to the National Automobile Dealerships Association, employee turnover rates have steadily climbed since 2013 and are fast-approaching 50%. Fortunately, there are some possible solutions. Below are five ways to decrease car salesperson turnover at your dealership. Decreasing Car […]

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Congratulations Sterling Buick GMC, Our November Dealership of the Month

November 30th, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAXDigital is honoring Sterling Buick GMC with our November Dealership-of-the-Month! The team’s hard work and effort has paid off. We want to thank them for being power users, utilizing the Appraisal Analyzer and Make a Deal tool to follow-up […]

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How To Appraise Cars for Your Market

November 12th, 2018 by

When customers bring vehicles to your dealership to trade in, it’s crucial to have an accurate appraisal process in place. Precisely appraising vehicles for resale helps protect your profits and keeps you competitive in your market. Keep reading to learn why appraisal is so crucial to your car sales strategy and how MAXDigital’s tools can […]

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MAXDigital Executive VP’s Take: Are You Getting It Wrong With Car Inventory Pricing?

November 2nd, 2018 by

I recently read an article in Auto Remarketing about Dale Pollack and how his views changed on how dealers should price their vehicles. I want to applaud Mr. Pollack for humbly communicating to the industry that he “got it wrong” when it comes to the model referred to as “velocity.” It takes a man of […]

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Northwood University Students Embrace Sales Technology at Annual Auto Show

November 1st, 2018 by

MAXDigital’s Executive Vice President, Mike Cavanaugh with Northwood University senior, Todd Hinton at Northwood University International Auto Show. Northwood University Students Embrace Sales Technology at Annual Auto Show CHICAGO — November 1, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, empowered Northwood University students during their annual student-led auto show by providing […]

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Congratulations MINI of Portland, Our October Dealership of the Month

October 29th, 2018 by

Every month, MAXDigital recognizes and celebrates a car dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAXDigital is honoring MINI of Portland with our October Dealership-of-the-Month. The team’s hard work and effort have paid off. We want to thank them for fully incorporating and actively using MAX Digital Showroom and always being willing to […]

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Stop Racing to the Bottom — Increase Profits With Fair Value Pricing

October 17th, 2018 by

Why “race to the bottom” to move inventory when you can use pricing proof points to hold value and increase profits? Using pricing proof points to reinforce the fair value prices of your inventory gives customers confidence that they’re getting a fair deal on the vehicle they’re buying. Racing to the bottom against the competition or […]

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