MAXDigital Automotive Industry News

How to Arm Your BDC Team So They Can Set More Appointments

How to Arm Your BDC Team So They Can Set More Appointments

Your BDC team is often the first point of contact the customer has with your dealership. And as the saying goes, you never get a second chance at a first impression. So ask yourself, what impressions are your BDC teams giving off? The mission of the BDC team is to set appointments for each inquiry […]

Continue Reading

5 Ways Dealerships Can Reach the Decision Maker: Women

5 Ways Dealerships Can Reach the Decision Maker: Women

By Anne Fleming, President & CEO, Women-Drivers.com Female buyers made up an estimated $445 billion of new car sales in 2017 alone. With women now buying 4.5 out of every 10 vehicles, the average dealership is selling 819 total new and used vehicles annually to this audience. The data doesn’t lie: women are making extraordinary […]

Continue Reading

Congratulations Ted Stevens Group, our March Dealerships of the Month!

Congratulations Ted Stevens Group, our March Dealerships of the Month!

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Ted Stevens Group with our March Dealership-of-the-Month! MAXDigital is celebrating Ted Stevens Group for always being willing to test new product innovations and for remaining true to their family-owned […]

Continue Reading

Why Automotive Merchandising is More Important Than Ever

Why Automotive Merchandising is More Important Than Ever

The information era has transformed the way people buy products, and the auto industry isn’t immune to this revolution. Modern consumers have instant access to the prices and inventory of every nearby dealership. In this highly competitive market, improving your automotive merchandising strategy is the key to standing out and staying relevant. Why Automotive Merchandising […]

Continue Reading

Congratulations Capital Toyota, our February Dealerships of the Month!

Congratulations Capital Toyota, our February Dealerships of the Month!

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Capital Toyota with our February Dealership-of-the-Month! MAXDigital is celebrating Capital Toyota for managing inventory turn by getting vehicles online as quickly as possible and for using FirstLook’s historical data […]

Continue Reading

How MAX’s Dealership Appraisal Tool Can Protect Your Profits

How MAX’s Dealership Appraisal Tool Can Protect Your Profits

In today’s highly competitive auto market, it is getting more and more difficult for dealerships to protect their profit margins. A good merchandising strategy is key, but success starts even earlier. If you want to sell to modern customers, you need to make sure you’re offering the cars they’re looking for at the prices they […]

Continue Reading

How Your Automotive Merchandising Can Reach In-Market Buyers

How Your Automotive Merchandising Can Reach In-Market Buyers

In the information age, auto consumers have taken a more active role in their buying decision than ever before. In fact, there are shoppers looking for the cars on your lot right now. They’ve just moved their search from the dealership to the internet. The key to success in this new market is gearing your […]

Continue Reading

Congratulations Zimbrick Buick GMC West, our January Dealerships of the Month!

Congratulations Zimbrick Buick GMC West, our January Dealerships of the Month!

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Zimbrick Buick GMC West with our January Dealership-of-the-Month! MAXDigital is celebrating Zimbrick Buick GMC West for being the number one dealership in Wisconsin for 2017. The team uses FirstLook […]

Continue Reading

Arm Your Sales Team with MAXDigital’s Car Salesman App Platform

Arm Your Sales Team with MAXDigital’s Car Salesman App Platform

Auto consumers are more informed and empowered than ever, and they are coming into your dealership armed with hours of research. In many cases, they’ll know more about the vehicle they want the salespeople on your showroom floor. MAXDigital’s innovative car salesman app gives your team the information they need to hold their own against […]

Continue Reading

How MAXDigital Automotive Marketing Tools Help You Sell to the Modern Consumer

How MAXDigital Automotive Marketing Tools Help You Sell to the Modern Consumer

The modern auto consumer is more engaged and knowledgeable than ever. Over 90% of buyers do research online before they decide on a car, and many have picked out the car they want before they have even stepped on the lot, having done, on average, 14 hours of research. Adjust your sales strategy to today’s […]

Continue Reading