Profit to the MAX

MAXDigital Automotive Industry News

How to Stop the Drop With the MAXDigital Inventory Management Tool

October 15th, 2018 by

Modern car shoppers are equipped with more knowledge than ever before, spending hours online learning almost everything they need to know about a car, from performance capabilities to forward-thinking features, before they even show up to your dealership. This also means that consumers have done their online research about vehicle prices. If you feel the […]

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Congratulations Bluebonnet Jeep, MAXDigital’s September Dealership of the Month!

September 22nd, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Bluebonnet Jeep with our September Dealership-of-the-Month! MAXDigital is celebrating Bluebonnet Jeep for their ability to continue to use the FirstLook and MAX Platforms to increase sales and hold more […]

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How to Calculate Cost-to-Market Appraisals

September 18th, 2018 by

It is important to do cost to market appraisals correctly and thoroughly. There are 2 types of markets that need to be considered when appraising and pricing vehicles as they come into inventory: the general area markets and the dealership specific markets (or internal markets). Types of Markets 1. General area markets tell the dealership […]

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How To Create Success Through Your Dealership’s BDC

September 11th, 2018 by

Customers need to feel confident that all their questions will be answered when they contact your dealership, and your BDC team is the key to that confidence. When managing and coaching people in your dealership’s BDC, there are some things you can do to help set your team up for success. In this video, Mike […]

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How to Improve Your Dealership Sales System

September 6th, 2018 by

Today’s car shopper has a wealth of knowledge at their fingertips. That’s why it’s important for your sales team to have the tools and information to meet their demands. So how can you improve your dealership sales system with training and technology for the modern era? Let us show you. Optimizing Your Dealership Sales System […]

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Pricing Proof Points — Good for Consumers & The Sales Team

August 20th, 2018 by

Pricing proof points like Kelly Blue Book (KBB), NADA, and packages help consumers know they are getting a fair deal on a vehicle. They provide factual information to back up why the vehicle is priced the way it is. In fact, 78 percent of consumers will not purchase a vehicle without some sort of 3rd […]

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Congratulations Chevrolet Center, Inc., MAXDigital’s August Dealership of the Month!

August 15th, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Chevrolet Center with our August Dealership-of-the-Month! MAXDigital is celebrating Chevrolet Center for their ability to improve their front end gross, while decreasing their wholesale losses. Also, the team has […]

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Why Trade-Ins Need More Trust and Less Tension

August 9th, 2018 by

In general, people like getting new cars. Cars are a big part of our daily life. But the process is often stressful because of how long it takes. According to Deloitte’s 2018 Global Automotive Consumer Study, car buyer satisfaction dropped considerably for three parts of the dealership experience: pricing and haggling issues, paperwork, and length […]

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Dealer Sales Processes: How the Internet Changed Everything

August 3rd, 2018 by

Car buying starts online. That’s the way it is now. Consumers use the internet to gather information and research vehicles — from trims and features to specs and price — before they even arrive at your dealership. How should your sales people compensate for this shift, connect with consumers, and successfully make sales? At MAXDigital, […]

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Partner Testimonial: MAXimizing Profit for Luther Automotive

July 25th, 2018 by

With 37 locations and more than 14,000 automobiles, Luther Automotive has a lot of cars to manage. Nick Johnson, pre-owned director for Luther Automotive took the time to sit down and share some of the things he values the most about MAXDigital’s platform. Ability to Merchandise Inventory Online MAXDigital provides a simple, expedited, and repeatable […]

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