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MAXDigital Automotive Industry News

How To Appraise Cars for Your Market

November 12th, 2018 by

When customers bring vehicles to your dealership to trade in, it’s crucial to have an accurate appraisal process in place. Precisely appraising vehicles for resale helps protect your profits and keeps you competitive in your market. Keep reading to learn why appraisal is so crucial to your car sales strategy and how MAXDigital’s tools can […]

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MAX Digital Executive VP’s Take: Are You Getting It Wrong With Car Inventory Pricing?

November 2nd, 2018 by

I recently read an article in Auto Remarketing about Dale Pollack and how his views changed on how dealers should price their vehicles. I want to applaud Mr. Pollack for humbly communicating to the industry that he “got it wrong” when it comes to the model referred to as “velocity.” It takes a man of […]

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Northwood University Students Embrace Sales Technology at Annual Auto Show

November 1st, 2018 by

MAX Digital’s Executive Vice President, Mike Cavanaugh with Northwood University senior, Todd Hinton at Northwood University International Auto Show. Northwood University Students Embrace Sales Technology at Annual Auto Show CHICAGO — November 1, 2018 — MAX Digital, a premium end-to-end software provider for automotive dealers, empowered Northwood University students during their annual student-led auto show […]

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Congratulations MINI of Portland, Our October Dealership of the Month

October 29th, 2018 by

Every month, MAXDigital recognizes and celebrates a car dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. MAXDigital is honoring MINI of Portland with our October Dealership-of-the-Month. The team’s hard work and effort have paid off. We want to thank them for fully incorporating and actively using MAX Digital Showroom and always being willing to […]

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Stop Racing to the Bottom — Increase Profits With Fair Value Pricing

October 17th, 2018 by

Why “race to the bottom” to move inventory when you can use pricing proof points to hold value and increase profits? Using pricing proof points to reinforce the fair value prices of your inventory gives customers confidence that they’re getting a fair deal on the vehicle they’re buying. Racing to the bottom against the competition or […]

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How to Stop the Drop With the MAXDigital Inventory Management Tool

October 15th, 2018 by

Modern car shoppers are equipped with more knowledge than ever before, spending hours online learning almost everything they need to know about a car, from performance capabilities to forward-thinking features, before they even show up to your dealership. This also means that consumers have done their online research about vehicle prices. If you feel the […]

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Congratulations Bluebonnet Jeep, MAXDigital’s September Dealership of the Month!

September 22nd, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Bluebonnet Jeep with our September Dealership-of-the-Month! MAXDigital is celebrating Bluebonnet Jeep for their ability to continue to use the FirstLook and MAX Platforms to increase sales and hold more […]

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How to Calculate Cost-to-Market Appraisals

September 18th, 2018 by

It is important to do cost to market appraisals correctly and thoroughly. There are 2 types of markets that need to be considered when appraising and pricing vehicles as they come into inventory: the general area markets and the dealership specific markets (or internal markets). Types of Markets 1. General area markets tell the dealership […]

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How To Create Success Through Your Dealership’s BDC

September 11th, 2018 by

Customers need to feel confident that all their questions will be answered when they contact your dealership, and your BDC team is the key to that confidence. When managing and coaching people in your dealership’s BDC, there are some things you can do to help set your team up for success. In this video, Mike […]

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How to Improve Your Dealership Sales System

September 6th, 2018 by

Today’s car shopper has a wealth of knowledge at their fingertips. That’s why it’s important for your sales team to have the tools and information to meet their demands. So how can you improve your dealership sales system with training and technology for the modern era? Let us show you. Optimizing Your Dealership Sales System […]

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