MAXDigital Automotive Industry News

MAXDigital Names Mike Cavanaugh as Head of Strategic Partnerships

April 20th, 2018 by

CHICAGO — April 20, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today that Mike Cavanaugh will be the company’s new Head of Strategic Partnerships. Cavanaugh will be responsible for building strategic partnerships with OEMs and other vendors serving the automotive industry. Cavanaugh has more than two decades of automotive experience […]

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What is a Dealership Appraisal Tool and How Can It Help You?

April 16th, 2018 by

In the modern auto sales environment, proper pricing can be the key to profitability for your dealership. Making sure your cars are appraised correctly at every stage of the sales process can give you a significant competitive edge. For quick and accurate pricing, more dealerships are turning to advanced dealership appraisal tools. What Are Dealership […]

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Research Shows Dealers Looking to Change Sales Processes to Combat Turnover, Boost Profits & Improve Customer Satisfaction

March 22nd, 2018 by

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, released new dealer research on the subject of turnover and sales processes. In conjunction with Erickson Research, MAXDigital surveyed nearly 400 dealers across the United States in January 2018. Key findings from the research include: Turnover remains a problem for […]

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MAXDigital Releases Innovative Software Platform to Embrace Customers’ Natural Path to Purchase

March 22nd, 2018 by

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today a first-of-its-kind sales solution, MAX Path to Purchase™. This innovative software removes hassle for customers and provides a streamlined car shopping process, resulting in more sales and higher profits. The new platform will help managers reduce sales staff […]

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MAXDigital Is Proud to Give a Sneak Peak of MAX Path to Purchase

March 21st, 2018 by

Online shopping and the growth of the accessibility of information have fundamentally transformed the way consumers want to buy goods. With all these changes, many auto dealerships are struggling to keep up and meet the changing expectations of customers. To help dealerships keep up with modern sales trend, MAXDigital is pleased to introduce MAX Path […]

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How to Arm Your BDC Team So They Can Set More Appointments

March 20th, 2018 by

Your BDC team is often the first point of contact the customer has with your dealership. And as the saying goes, you never get a second chance at a first impression. So ask yourself, what impressions are your BDC teams giving off? The mission of the BDC team is to set appointments for each inquiry […]

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5 Ways Dealerships Can Reach the Decision Maker: Women

March 13th, 2018 by

By Anne Fleming, President & CEO, Women-Drivers.com Female buyers made up an estimated $445 billion of new car sales in 2017 alone. With women now buying 4.5 out of every 10 vehicles, the average dealership is selling 819 total new and used vehicles annually to this audience. The data doesn’t lie: women are making extraordinary […]

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Congratulations Ted Stevens Group, our March Dealerships of the Month!

March 8th, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Ted Stevens Group with our March Dealership-of-the-Month! MAXDigital is celebrating Ted Stevens Group for always being willing to test new product innovations and for remaining true to their family-owned […]

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Why Automotive Merchandising is More Important Than Ever

February 22nd, 2018 by

The information era has transformed the way people buy products, and the auto industry isn’t immune to this revolution. Modern consumers have instant access to the prices and inventory of every nearby dealership. In this highly competitive market, improving your automotive merchandising strategy is the key to standing out and staying relevant. Why Automotive Merchandising […]

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Congratulations Capital Toyota, our February Dealerships of the Month!

February 21st, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Capital Toyota with our February Dealership-of-the-Month! MAXDigital is celebrating Capital Toyota for managing inventory turn by getting vehicles online as quickly as possible and for using FirstLook’s historical data […]

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