MAXDigital Automotive Industry News

Partner Testimonial: 5 Ways MAXDigital Goes to Work for Ciocca Dealerships

June 20th, 2018 by

MAXDigital partners with dealership groups across the country to help them sell to today’s digital consumer. Jeff Pursel is the variable operations director for Ciocca Dealerships, a 10-dealership group in south-central Pennsylvania. Ciocca has partnered with MAXDigital since 2007 and we recently sat down with Jeff to learn some of the things Ciocca Dealerships values the […]

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People-First Auto Retailing: How to Keep Up with Shifting Consumer Demands

June 4th, 2018 by

A revolution is happening in the automotive retail industry. Customers are looking for a more transparent, evidence-based shopping experience. And they want the process to move faster. With this shift, dealers are re-thinking their sales process.

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Great Customer Experiences Start with MAX Path to Purchase™

May 30th, 2018 by

In the Digital Age, you need a dealership sales tool that not only simplifies the car-shopping process for your salespeople but also enhances your customer’s buying experience. That’s where MAXDigital’s newest auto sales tool, MAX Path to Purchase™, comes into play. This software was designed to streamline the car-buying and leasing process. Continue reading to […]

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Congratulations Wilde Honda, our May Dealership of the Month!

May 23rd, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Wilde Honda with our May Dealership-of-the-Month! MAXDigital is celebrating Wilde Honda for their 90 day average of less than 3 days to upload a vehicle online and the team’s […]

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5 Steps to Build Your Dealership’s Brand Promise

May 16th, 2018 by

A brand promise helps define your dealership for customers. It tells them who you are, reflects your character, reputation, value proposition and how you differentiate yourself from the competition. Most importantly, a brand promise presents your commitment to your customers and explains why you deserve their business. Step 1: Define How You Do Business Start […]

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Congratulations Braeger Auto Group, our April Dealerships of the Month!

April 24th, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Braeger Auto Group with our April Dealership-of-the-Month! MAXDigital is celebrating Braeger Auto Group for their sales-team’s dedication to MAX Digital Showroom to help them build value and hold more […]

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MAXDigital Names Mike Cavanaugh as Head of Strategic Partnerships

April 20th, 2018 by

CHICAGO — April 20, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today that Mike Cavanaugh will be the company’s new Head of Strategic Partnerships. Cavanaugh will be responsible for building strategic partnerships with OEMs and other vendors serving the automotive industry. Cavanaugh has more than two decades of automotive experience […]

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What is a Dealership Appraisal Tool and How Can It Help You?

April 16th, 2018 by

In the modern auto sales environment, proper pricing can be the key to profitability for your dealership. Making sure your cars are appraised correctly at every stage of the sales process can give you a significant competitive edge. For quick and accurate pricing, more dealerships are turning to advanced dealership appraisal tools. What Are Dealership […]

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Research Shows Dealers Looking to Change Sales Processes to Combat Turnover, Boost Profits & Improve Customer Satisfaction

March 22nd, 2018 by

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, released new dealer research on the subject of turnover and sales processes. In conjunction with Erickson Research, MAXDigital surveyed nearly 400 dealers across the United States in January 2018. Key findings from the research include: Turnover remains a problem for […]

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MAXDigital Releases Innovative Software Platform to Embrace Customers’ Natural Path to Purchase

March 22nd, 2018 by

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today a first-of-its-kind sales solution, MAX Path to Purchase™. This innovative software removes hassle for customers and provides a streamlined car shopping process, resulting in more sales and higher profits. The new platform will help managers reduce sales staff […]

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