MAXDigital Automotive Industry News

What Used Car Customers are Looking For Online

What Used Car Customers are Looking For Online

Increased access to the internet and the proliferation of smartphones have changed the way consumers navigate the used automotive market. Now buyers crave information and put hours of online research into their decisions. Attracting customers in the modern used car market requires providing consumers with the information they want via engaging content. Here’s what modern […]

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Attract More Customers with Quality Vehicle Display Pages

Attract More Customers with Quality Vehicle Display Pages

Today’s average auto buyer only comes into one or two dealerships before they decide on which vehicle they’re going to be driving home in. The hours of comparisons and shopping models, packages, and options hasn’t vanished. It has moved somewhere else. Modern consumers spend hours online researching various dealerships’ vehicle display pages. If you want […]

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Congratulations Lexus of Pleasanton, our October Dealership of the Month!

Congratulations Lexus of Pleasanton, our October Dealership of the Month!

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Lexus of Pleasanton with our October Dealership-of-the-Month! Lexus of Pleasanton walks every customer through the Max Digital Showroom page before any payment options are presented. Due to their diligent […]

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How MAXDigital Tools Strengthen Your Automotive Merchandising Strategy

How MAXDigital Tools Strengthen Your Automotive Merchandising Strategy

The internet has profoundly changed the way that people shop for cars; shouldn’t it change the way we merchandise cars? In the past, shoppers made their decision after visiting several dealerships. Modern technology has moved most of the customer decision-making process online. So how can you use the internet to attract customers to your dealership? […]

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Here’s What Happened at the 2017 Digital Dealer Conference

Here’s What Happened at the 2017 Digital Dealer Conference

Hundreds of representatives from the country’s biggest automotive dealers, dealership software companies, and automotive marketing experts met at the iconic Paris Hotel and Casino in Las Vegas, Nevada, for Digital Dealer 23. From September 18-20 these industry leaders shared ideas and strategies on how dealerships can thrive in the changing automotive sales landscape. MAX Digital […]

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Congratulations Courtesy Nissan of Tampa, our September Dealership of the Month!

Congratulations Courtesy Nissan of Tampa, our September Dealership of the Month!

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Courtesy Nissan of Tampa with our September Dealership-of-the-Month! Courtesy Nissan loves MAXDigital’s ability to decode VIN’s online. The decoding ability makes it easy for their sales people to build […]

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Warning! Your Customers Know More Than Your Salespeople — Learn How to Level the Playing Field and Turn Your Team into Product Experts

Dealerships today face a constant struggle to sell in a digital marketplace that continues to grow. The vast majority of consumers research vehicles online before ever stepping foot inside a dealership. The average consumer conducts 14 hours of online research before they end up purchasing a used car (2016 Auto Trader Study). Is it possible […]

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What is Automotive Merchandising and Why Does it Matter?

What is Automotive Merchandising and Why Does it Matter?

In today’s incredibly competitive and increasingly digital automotive market, dealerships need to do whatever they can to set themselves apart from their competition. Chances are there’s a dealership a short distance away that also sells the same vehicles you do, and at similar prices. So, how can you make sure shoppers come to your dealership […]

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Get the Insight to Grow Your Dealership at Digital Dealer 2017

Get the Insight to Grow Your Dealership at Digital Dealer 2017

Digital Dealer 2017 is upon us, and there are just a few days left to take advantage of the advanced registration rate. A meeting of many of the most influential thought leaders in the auto industry, Digital Dealer is a great place to find new strategies on growing your dealership. See MAX Digital at the […]

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Crack the Customer Code to Increase Leads and Sell More Cars

Crack the Customer Code to Increase Leads and Sell More Cars

Easy access to information through the internet has fundamentally changed the way people shop for cars. Ignoring these changes can mean massive losses in revenue for your dealership as you either fail to attract leads or need to drop your prices to sell your stock. Fortunately, customers are looking for your products online right now. […]

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