MAXDigital Automotive Industry News

Congratulations Zimbrick Buick GMC West, our January Dealerships of the Month!

January 17th, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Zimbrick Buick GMC West with our January Dealership-of-the-Month! MAXDigital is celebrating Zimbrick Buick GMC West for being the number one dealership in Wisconsin for 2017. The team uses FirstLook […]

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Arm Your Sales Team with MAXDigital’s Car Salesman App Platform

January 9th, 2018 by

Auto consumers are more informed and empowered than ever, and they are coming into your dealership armed with hours of research. In many cases, they’ll know more about the vehicle they want the salespeople on your showroom floor. MAXDigital’s innovative app gives your team the information they need to hold their own against customers looking […]

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How MAXDigital Automotive Marketing Tools Help You Sell to the Modern Consumer

January 8th, 2018 by

The modern auto consumer is more engaged and knowledgeable than ever. Over 90% of buyers do research online before they decide on a car, and many have picked out the car they want before they have even stepped on the lot, having done, on average, 14 hours of research. Adjust your sales strategy to today’s […]

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How MAXDigital’s Dealership Marketing Tools Make Merchandising Easy

January 5th, 2018 by

Between the increase in auto customers using the internet as their primary source for research and the growth of industry disruptors, it can be difficult to keep up with the constant changes. One thing is for certain — dealerships can no longer afford to ignore the digital front when developing their marketing strategies. This is […]

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Congratulations Ventura Toyota and Jaguar Land Rover Cary, our December Dealerships of the Month!

December 27th, 2017 by

December is a special month because MAXDigital is awarding Dealership of the Month to two hard working dealerships. This month MAXDigital congratulates Ventura Toyota and Jaguar Range Rover Cary for their avid use of the MAXDigital Platform to increase growth and inventory turn. Ventura Toyota is a dedicated user of the MAXDigital Platform and uses […]

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Congratulations Orlando INFINITI, our November Dealership of the Month!

November 30th, 2017 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Orlando INFINITI with our November Dealership-of-the-Month! Orlando INFINITI uses Max Digital Showroom through the entire sales process to build trust and confidence with their customers and has seen an […]

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What Used Car Customers are Looking For Online

November 16th, 2017 by

Increased access to the internet and the proliferation of smartphones have changed the way consumers navigate the used automotive market. Now buyers crave information and put hours of online research into their decisions. Attracting customers in the modern used car market requires providing consumers with the information they want via engaging content. Here’s what modern […]

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Attract More Customers with Quality Vehicle Display Pages

November 7th, 2017 by

Today’s average auto buyer only comes into one or two dealerships before they decide on which vehicle they’re going to be driving home in. The hours of comparisons and shopping models, packages, and options hasn’t vanished. It has moved somewhere else. Modern consumers spend hours online researching various dealerships’ vehicle display pages. If you want […]

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Congratulations Lexus of Pleasanton, our October Dealership of the Month!

October 19th, 2017 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Lexus of Pleasanton with our October Dealership-of-the-Month! Lexus of Pleasanton walks every customer through the Max Digital Showroom page before any payment options are presented. Due to their diligent […]

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How MAXDigital Tools Strengthen Your Automotive Merchandising Strategy

October 18th, 2017 by

The internet has profoundly changed the way that people shop for cars; shouldn’t it change the way we merchandise cars? In the past, shoppers made their decision after visiting several dealerships. Modern technology has moved most of the customer decision-making process online. So how can you use the internet to attract customers to your dealership? […]

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