MAKE MORE MONEY ON EVERY CAR WITH MAXDIGITAL

Profit to the MAX

MAXDigital Automotive Industry News

Pricing Proof Points — Good for Consumers & The Sales Team

August 20th, 2018 by

Pricing proof points like Kelly Blue Book (KBB), NADA, and packages help consumers know they are getting a fair deal on a vehicle. They provide factual information to back up why the vehicle is priced the way it is. In fact, 78 percent of consumers will not purchase a vehicle without some sort of 3rd […]

Continue Reading »

Congratulations Chevrolet Center, Inc., MAXDigital’s August Dealership of the Month!

August 15th, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Chevrolet Center with our August Dealership-of-the-Month! MAXDigital is celebrating Chevrolet Center for their ability to improve their front end gross, while decreasing their wholesale losses. Also, the team has […]

Continue Reading »

Why Trade-Ins Need More Trust and Less Tension

August 9th, 2018 by

In general, people like getting new cars. Cars are a big part of our daily life. But the process is often stressful because of how long it takes. According to Deloitte’s 2018 Global Automotive Consumer Study, car buyer satisfaction dropped considerably for three parts of the dealership experience: pricing and haggling issues, paperwork, and length […]

Continue Reading »

Dealer Sales Processes: How the Internet Changed Everything

August 3rd, 2018 by

Car buying starts online. That’s the way it is now. Consumers use the internet to gather information and research vehicles — from trims and features to specs and price — before they even arrive at your dealership. How should your sales people compensate for this shift, connect with consumers, and successfully make sales? At MAXDigital, […]

Continue Reading »

Partner Testimonial: MAXimizing Profit for Luther Automotive

July 25th, 2018 by

With 37 locations and more than 14,000 automobiles, Luther Automotive has a lot of cars to manage. Nick Johnson, pre-owned director for Luther Automotive took the time to sit down and share some of the things he values the most about MAXDigital’s platform. Ability to Merchandise Inventory Online MAXDigital provides a simple, expedited, and repeatable […]

Continue Reading »

Congratulations Gates Honda, MAXDigital’s July Dealership of the Month!

July 18th, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Gates Honda with our July Dealership-of-the-Month! MAXDigital is celebrating Gates Honda for their use of MAX Digital Showroom to build trust with their customers on every deal which has […]

Continue Reading »

Are You Getting the Most Out of Your Automotive Inventory Management Software?

June 26th, 2018 by

Now more than ever, car buyers are doing their research and making purchasing decisions online — that’s where MAXDigital can help you. MAXDigital’s Inventory Management Software helps car dealerships optimize their approach to acquisition, appraisal, and pricing. If you want to learn how we can help you deliver the best possible online shopping experience to […]

Continue Reading »

Congratulations Roy Schmidt Honda, MAXDigital’s June Dealership of the Month!

June 21st, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Roy Schmidt Honda with our June Dealership-of-the-Month! MAXDigital is celebrating Roy Schmidt Honda for their second consecutive month of hitting record setting sales goals while using FirstLook. The team […]

Continue Reading »

Partner Testimonial: 5 Ways MAXDigital Goes to Work for Ciocca Dealerships

June 20th, 2018 by

MAXDigital partners with dealership groups across the country to help them sell to today’s digital consumer. Jeff Pursel is the variable operations director for Ciocca Dealerships, a 10-dealership group in south-central Pennsylvania. Ciocca has partnered with MAXDigital since 2007 and we recently sat down with Jeff to learn some of the things Ciocca Dealerships values the […]

Continue Reading »

People-First Auto Retailing: How to Keep Up with Shifting Consumer Demands

June 4th, 2018 by

A revolution is happening in the automotive retail industry. Customers are looking for a more transparent, evidence-based shopping experience. And they want the process to move faster. With this shift, dealers are re-thinking their sales process.

Continue Reading »