It’s one thing to hear the creator of a product sing its praises, but it’s another when the glowing reviews come from your peers. At MAXDigital, we believe wholeheartedly in our products, but also understand that you might want to hear from the actual dealerships that we work with.
Change is happening at BMW of Palm Springs. John Donaghy joined the BMW of Palm Springs team as the new Center Operator — and he is positively raving about the results seen from MAXDigital’s Marketing and Sales Platform at his previous dealership in Fresno.
Consumer behavior is changing. Potential customers show up to your dealership armed with hours of online research, and they’re ready to battle it out over prices. To compensate, many dealers unnecessarily discount prices just to make a sale.
But it doesn’t have to be this way. Take the MAXDigital self-assessment.
This 5-minute quiz can give you the insight you need into how you can do more to Stop the Drop.
Once your assessment is complete, contact us to learn more about our solutions. If you’d like to see first hand what MAXDigital can do, schedule a free product demonstration. We look forward to working with you and transforming your business.
Haggling. It’s an age-old process every dealership is intimately familiar with. But why do customers feel like every visit to the lot will be a battle? It’s a sad and simple truth: they’ve lost trust in car salespeople.
While that may be hard to hear, there are steps you can take to make your customers more comfortable — and ultimately increase your bottom line.
It’s time to learn the ins and outs of the digital customer’s car-buying process.
Co-op programs have a reputation in the automotive industry — and it’s not always clearly understood. Too often when we ask someone how a co-op works, they respond: A manufacturer gives a dealership free money to increase their advertising budget.
In reality, it’s not that simple. The money supplied by manufacturers for co-op advertising often comes with guidelines because, by definition, a co-op is a cooperative society, business, or enterprise. Basically, when a dealership opts to enter into a co-op with an OEM, all advertising efforts become a joint enterprise with benefits to both parties.
Find out how co-op programs can actually benefit your dealership when used effectively.
Sports are exciting, they bring people together, and provide a sense of belonging. This community-centric, positive atmosphere is what almost every dealer strives to bring to their dealership.
How can you use sports to build even more trust with your customers?
In today’s technology-driven world, customers usually begin by shopping on your website, follow through to your listings, and eventually end up in your dealership’s showroom. What if once that customer arrived, they saw a jersey signed by their favorite athlete displayed on the wall? It can potentially push your sale over the goal line.
Find out more about how you can score points with your customers by winning a framed, autographed jersey for your showroom.
Anyone with an outgoing personality can be a car salesman, right? While it certainly helps to have a lively disposition when selling cars in person, merchandising your inventory online takes a whole different skill set.
Below are five features of an effective automotive marketing initiative.
We’re at a pivotal point in the automotive retail industry. With customers changing their buying habits and research methods, it’s time for self-evaluation. More and more dealerships are looking at their internal processes to find areas for growth and restructuring.
If you want to succeed, you need to identify the weaknesses in your inventory management process and work out a plan to correct them. The best way is to move through your inventory management procedures step by step, starting with stocking, moving to appraisal, and finishing with pricing.
Once you’ve uncovered inefficiencies in your processes, MAXDigital will be here to help you fix them.
FOR IMMEDIATE RELEASE
MAXDigital Strengthens Leadership Team, Focuses on “Stop the Drop” Campaign
Digital Retailing solutions help auto dealers maintain gross profits
CHICAGO — October 5, 2016 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today that Patrick McMullen, previously the SVP of Customer Success, will now be the company’s SVP of Strategy and Innovation. He will be traveling the country to deliver the company’s “Stop the Drop” message which helps dealers maintain gross profits and transform the way they deliver value during every sale.
Additionally, Rebecca Oistad has joined MAXDigital as the company’s VP of Marketing. In her new role, she will focus on building brand awareness, leading marketing communications, and driving demand for the company’s Digital Retailing and inventory management software solutions.
There’s little doubt the Internet has helped boost business across a wide range of industries. From advertising and customer engagement to online retail, the Internet can be credited as the best employee at companies everywhere.
One exception, however, has been at car dealerships. While the digital age has improved profit margins in many industries, car dealerships are finding that the Internet has actually been working against them in more ways than one. In fact, 2014 marked the third consecutive year that net pretax profit at new-car dealerships remained unchanged at 2.2%.
How are car dealership profit margins becoming stale while so many other industries are seeing substantial booms? In short, the Internet provides more information to car shoppers. And armed with this wealth of knowledge, consumers are now beating car salesman at their own game. Let’s examine how car dealerships can better protect their gross margin profitability in a more Internet-centric market.
When your used car inventory needs to be re-stocked, there are only so many places you can turn for quick, cost-efficient cars. Whether your dealership’s turnover is greater than projected or you’re having a hard time closing trade-ins, you need a reliable source of pre-owned inventory to meet your goals. If you’ve ever been in this situation, you’ve probably relied on a wholesale auction to fill in those empty spaces on your lot.